Digital Experience & Analytics Manager

Human Accent; South Africa; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Austell is seeking a Digital Experience & Analytics Manager to shape and optimise its digital ecosystem across consumer brands from its Parktown/Johannesburg base. You will drive site performance, SEO, analytics, and marketing technology to maximise consumer engagement and marketing ROI.

You will partner with Brand Managers and Leadership to translate data-driven insights into action, delivering continuous optimisation and measurable improvements across digital touchpoints.

Qualifications

• Bachelor's degree in marketing or related field.
• Certification in Google Analytics is advantageous.
• Google Ads certification advantageous.
• SEO or digital marketing certifications advantageous.

Responsibilities

• Develop and maintain digital ecosystem strategy across consumer brands.
• Manage and optimise websites and landing pages for performance.
• Improve usability, speed, mobile responsiveness and UX.
• Develop and implement SEO strategies for organic visibility.
• Optimise content for traditional and AI-powered search engines.
• Analyse data to identify optimisation opportunities and trends.
• Develop marketing dashboards and reporting frameworks.
• Deliver actionable insights to Brand Managers and Leadership.
• Monitor digital performance and optimise conversion journeys.
• Conduct A/B testing and support campaign optimisation.
• Manage Google Analytics 4, GTM, Search Console and reporting platforms.
• Ensure accurate campaign tracking, attribution and privacy compliance.
• Collaborate with Marketing, Brand, Content, IT and external agencies.

Skills

Digital Strategy

Website Management

SEO On-Page

SEO Off-Page

AI Search Optimisation

Digital Analytics

CRO & UX

Marketing Dashboards

Vendor Management

Data Interpretation

Collaboration

Problem Solving

Education

Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business

Google Analytics Certification

Google Ads Certification

SEO or Digital Marketing Certifications

Tools

WordPress

Looker Studio

Google Analytics 4

Google Tag Manager

Google Search Console

Job description

Digital Experience & Analytics Manager

Location: Parktown, Johannesburg

Business Unit: Marketing

About the Role

As a Digital Experience & Analytics Manager, you will be responsible for developing and optimising Austells digital ecosystem to maximise consumer engagement, discoverability and marketing performance.

You will act as the organisations specialist in digital platforms, SEO, website optimisation, analytics and marketing technology, partnering with Brand Managers to improve the effectiveness of consumer marketing initiatives through data-driven insights, technical excellence and continuous optimisation.

Key Responsibilities

• Develop and maintain Austells digital ecosystem strategy across consumer brands
• Manage and optimise consumer brand websites and landing pages
• Improve website usability, speed, mobile responsiveness and overall digital customer experience
• Develop and execute SEO strategies to improve organic visibility and search rankings
• Optimise content for traditional search as well as emerging AI-powered search and answer engines (AEO/GEO)
• Analyse website, campaign and consumer behaviour data to identify optimisation opportunities
• Develop and maintain marketing dashboards and reporting frameworks
• Deliver actionable digital insights and recommendations to Brand Managers and Marketing Leadership
• Monitor digital performance, optimise user journeys and improve conversion rates
• Conduct A/B testing and support ongoing campaign optimisation
• Manage Google Analytics 4, Google Tag Manager, Google Search Console and reporting platforms
• Ensure accurate campaign tracking, attribution, UTM governance and conversion tracking
• Maintain digital governance, quality standards, privacy and regulatory compliance
• Collaborate with Marketing, Brand, Content, Design, IT, Regulatory and external digital agencies

Minimum Requirements

Education

• Bachelors Degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business
• Google Analytics Certification advantageous
• Google Ads Certification advantageous
• SEO or Digital Marketing certifications advantageous

Experience

• 5+ years experience in digital marketing, website management, SEO or analytics
• Proven experience managing websites and digital platforms
• Strong experience in digital analytics and reporting
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio
• Experience with CMS platforms such as WordPress or equivalent
• Consumer Health, Healthcare or FMCG experience advantageous

Skills & Competencies

• Digital Strategy & Website Management
• Technical, On-Page & Off-Page SEO
• AI Search Optimisation (AEO/GEO)
• Digital Analytics & Data Interpretation
• Conversion Rate Optimisation (CRO) & User Experience (UX)
• Marketing Technology & Dashboard Development
• Project & Vendor Management
• Analytical, data-driven and commercially minded
• Technically proficient and detail-oriented
• Innovative, proactive and collaborative
• Strong problem-solving and continuous improvement mindset

Locations: Johannesburg HB South Africa
Cape Town
Durban HB South Africa

Contract: Full time
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