Digital Marketing Manager

GOTO Group; Cape Town; On-site; ZAR 457,000 - 547,000; Full time

Job summary

GOTO Group in Cape Town is seeking a hands-on Digital Marketing Lead to own website performance, technical SEO, PPC and agency relationships across UK and international markets.

You will monitor digital health, manage optimization roadmaps and report on performance, turning data into measurable business results. The role emphasizes project management, stakeholder engagement and commercially focused decision making.

Qualifications

• 5–7+ years' experience in digital marketing, SEO or a related role.
• Proven experience managing SEO and PPC agencies.
• Strong understanding of technical SEO and website performance.
• Excellent analytics skills with data-driven decision making.
• Experience managing external suppliers and multiple stakeholders.
• Strong project management and organisational abilities.
• Excellent written and verbal communication, commercially minded.

Responsibilities

• Oversee website performance, technical SEO and overall digital health across UK and international sites.
• Manage website improvement roadmaps and prioritise opportunities with internal stakeholders.
• Monitor Core Web Vitals, page speed and structured data; conduct audits and drive implementations.
• Collaborate with developers and agencies to resolve issues and improve performance.
• Track and report on website, SEO and organic performance.
• Manage relationships with external SEO and PPC agencies and monitor progress.
• Identify opportunities to improve campaign performance and support digital growth.
• Coordinate Google Business Profiles and optimise local listings across offices.
• Communicate digital developments and performance to stakeholders; provide guidance and training.
• Turn performance data into actionable insights and recommendations.

Skills

Digital marketing

SEO

PPC management

Analytics

Stakeholder management

Project management

Communication skills

Tools

Google Analytics (GA4)

Google Search Console

Google Business Profile

Job description

Employment Type: Office-Based | No hybrid or remote option

Salary: Up to R45,000 per month, depending on experience

The Role

This is a hands-on and strategic digital marketing role with responsibility for the performance and development of multiple digital channels across UK and international markets.

You will take ownership of website performance, technical SEO, PPC and SEO agency relationships, digital reporting, local search visibility and wider digital marketing initiatives.

The role will suit someone who is comfortable working with data and digital performance metrics, but who can also manage projects, suppliers and stakeholders effectively. You will be expected to identify opportunities, challenge recommendations, and make sure digital activity translates into measurable business results.

What You'll Be Doing

Website & SEO

• Oversee website performance, technical SEO and overall digital health across UK and international websites.
• Manage website improvement roadmaps and prioritise opportunities with internal stakeholders.
• Monitor Core Web Vitals, page speed, structured data and other technical SEO factors.
• Carry out regular website and SEO audits and ensure recommendations are followed through.
• Work with developers and external suppliers to resolve technical issues and improve website performance.
• Track and report on website, SEO and organic performance.

SEO & PPC

• Manage relationships with external SEO and PPC agencies.
• Monitor agency performance against agreed deliverables, budgets, timelines and targets.
• Review campaign and lead generation performance, including cost per lead, conversion rates and overall ROI.
• Challenge and evaluate agency recommendations and ensure agreed actions are implemented.
• Identify opportunities to improve campaign performance and support digital growth.

Local Search & Google Business Profiles

• Manage Google Business Profiles across the UK office network.
• Ensure listings remain accurate, consistent and aligned with brand standards.
• Monitor local search visibility and identify opportunities to improve rankings and engagement.
• Coordinate profile updates and optimisation activity.
• Provide guidance and best practice support to offices across the network.

Stakeholder & Agency Management

• Act as a key point of contact for digital marketing and website-related activity.
• Communicate digital developments, performance and priorities to stakeholders across the business.
• Build strong working relationships with internal teams, agencies and external suppliers.
• Coordinate training sessions, webinars and knowledge-sharing initiatives.
• Create and maintain digital marketing guidance and resources.
• Produce regular digital performance reports and dashboards.
• Turn performance data into clear, commercially relevant insights and recommendations.
• Identify opportunities to improve processes, efficiency and digital performance.
• Keep up to date with developments in digital marketing, AI, SEO and emerging technologies.
• Conduct competitor research and identify new opportunities for growth.
• Contribute to longer-term digital marketing strategy and planning.

What We're Looking For

• 5–7+ years' experience in digital marketing, SEO, digital performance or a similar role.
• Strong experience working with or managing SEO and PPC agencies.
• Good understanding of technical SEO, website optimisation and digital performance.
• Experience with Google Analytics (GA4), Google Search Console and Google Business Profile.
• Strong analytical skills and confidence working with performance data.
• Experience managing external suppliers and multiple stakeholders.
• Strong project management and organisational skills.
• Excellent communication skills, both written and verbal.
• A commercially minded approach, with the ability to connect digital activity to business outcomes.
• Experience within property, franchise or multi-location businesses would be advantageous.
• Familiarity with AI-powered marketing, analytics or reporting tools would be beneficial.

Why Join?

• Salary of up to R45,000 per month, depending on experience.
• Opportunity to work within an established UK-focused property technology business.
• A role with genuine ownership across digital marketing, SEO, PPC and website performance.
• Exposure to UK and international markets.
• A collaborative, fast-paced working environment.
• Work from our Foreshore, Cape Town office as part of a growing team.

Please note: This is a fully office-based position and does not offer hybrid or remote working.

A portfolio of previous campaigns, reporting examples, digital projects or relevant case studies will be required as part of the application.