Digital Experience & Analytics Manager

Watershed Consulting; Johannesburg; On-site; ZAR 900,000 - 1,400,000; Full time

Job summary

Watershed Consulting in Johannesburg, South Africa, seeks a Digital Experience & Analytics Manager to transform raw digital data into marketing intelligence and drive measurable business outcomes across all digital touchpoints. You will own the ecosystem across WordPress sites, SEO/ AEO/GEO strategies, GA4, GTM and Looker Studio, ensuring fast, mobile-friendly experiences and accurate attribution.

5+ years in digital marketing, website management, and analytics required; healthcare or FMCG

Qualifications

• Bachelor’s degree or equivalent in Digital Marketing, Computer Science, Information Systems, or Business.
• 5+ years of experience in digital marketing, website management, SEO or analytics.
• Proven experience managing websites and digital platforms.
• Strong experience with digital analytics and reporting.
• Experience with Google Analytics 4, Google Tag Manager, Search Console and Looker Studio.

Responsibilities

• Transform raw digital data into sophisticated marketing intelligence.
• Manage the organization’s digital ecosystem to deliver measurable business outcomes.
• Ensure all websites, landing pages, and digital touchpoints are optimized for speed and mobile responsiveness.
• Link technical SEO health and site performance to business outcomes through A/B testing and accurate attribution.

Skills

Marketing Intelligence

Ecosystem Management

CMS

WordPress

Search Engine Optimization

SEO

Answer Engine Optimization

AEO

Generative Engine Optimization

GEO

Organic Visibility

Analytics Architecture

GA4

Google Tag Manager

Looker Studio

Performance Engineering

Technical SEO

Site Performance

Website Conversion Rates

A/B Testing

UTM Governance

Campaign Attribution

Website Management

Digital Analytics

Reporting

Education

Bachelor’s degree in Digital Marketing, Computer Science, Information Systems, or Business

Tools

WordPress

GA4

Google Tag Manager

Looker Studio

Search Console

Job description

Our client in the pharmaceutical space is looking for a Digital Experience & Analytics Manager who will provide the expertise, systems and insights required to ensure all digital touchpoints deliver measurable business outcomes.

This role ensures that their digital presence is not only visible but serves as an authoritative and highly effective engine for business growth.

Core Mandate

The Digital Experience & Analytics Manager is tasked with transforming raw digital data into sophisticated marketing intelligence. By managing the organization’s digital ecosystem, this role ensures that every website, landing page, and digital touchpoint is technically optimized to deliver measurable business outcomes and a seamless customer experience.

Technical Domains of Excellence

• Ecosystem Management: Direct the entire lifecycle of brand websites using CMS platforms like WordPress, ensuring all digital touchpoints remain current, compliant, and optimized for speed and mobile responsiveness.
• Advanced Search Strategy: Execute sophisticated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to dominate organic visibility within an increasingly AI-driven search landscape.
• Analytics Architecture: Own the organization’s measurement framework including GA4, GTM, and Looker Studio to provide a single source of truth for marketing performance and consumer behavior.
• Performance Engineering: Explicitly link technical SEO health and site performance to business outcomes by monitoring website conversion rates, conducting A/B testing, and managing UTM governance to ensure accurate campaign attribution.

Qualifications

• Bachelor’s degree in Digital Marketing, Computer Science, Information Systems, or Business

Experience

• 5+ years' experience in digital marketing, website management, SEO or analytics.
• Proven experience managing websites and digital platforms.
• Strong experience with digital analytics and reporting.
• Experience with Google Analytics 4, Google Tag Manager, Search Console and Looker Studio.
• Experience with CMS platforms (WordPress or equivalent).
• Consumer Health, Healthcare or FMCG experience advantageous.

. Skillset Required: Marketing Intelligence, Ecosystem Management, CMS, WordPress, Search Engine Optimization, SEO, Answer Engine Optimization, AEO, Generative Engine Optimization, GEO, Organic Visibility, Analytics Architecture, GA4, Google Analytics 4, GTM, Google Tag Manager, Looker Studio, Performance Engineering, Technical SEO, Site Performance, Website Conversion Rates, A/B Testing, UTM Governance, Campaign Attribution, Website Management, Digital Analytics, Reporting

Digital Experience & Analytics Manager • Johannesburg, Gauteng, South Africa