Digital Content Strategist for Entertainment Campaigns

Placements24

Gauteng

Hybrid

ZAR 420,000 - 660,000

Full time

3 days ago

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Benefits offered by this job

Hybrid work model

Medical aid

Provident fund

Career development opportunities

Industry events access

Bonuses

Vibrant office culture

Job summary

Placements24 is seeking a Content Strategist to lead content initiatives across social, blogs, and video channels. You will shape audience-focused campaigns, collaborate with writers and designers, and drive engagement through data-informed strategies.

The role blends in-office collaboration with remote flexibility, based in Tembisa, Gauteng. Ideal candidates bring 3+ years in content strategy within arts/entertainment, strong writing/editing skills, and proficiency in analytics and CMS tools.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or related field.
3+ years of content strategy, digital marketing, or social media management experience.
Expertise in CMS usage and digital analytics, plus SEO knowledge.

Responsibilities

Develop and implement content strategies across social media, blogs, video platforms and other channels.
Conduct audience research to identify trends, interests and engagement opportunities.
Collaborate with writers, designers and videographers to produce high-quality content.
Manage content calendars, ensuring timely delivery and consistent brand messaging.
Analyze content performance and provide actionable optimization insights.
Stay updated on digital marketing trends and emerging platforms.
Oversee content partnerships and influencer collaborations.
Ensure content aligns with brand guidelines and marketing objectives.
Contribute to brand storytelling and narrative development.
Plan and execute A/B tests for content variations.