Strategic Content Lead: Growth & Engagement

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Polokwane location

Health insurance

Retirement plan

Paid time off

Job summary

Placements24 in Polokwane seeks a strategic Content Strategist to lead content planning, creation, and distribution across channels. You will define content themes, editorial calendars, and ensure quality and consistency with business goals.

The ideal candidate has a marketing or communications degree, 4+ years in content strategy or marketing, strong SEO and analytics skills, and excellent writing. You will collaborate with marketing teams to boost engagement and brand narrative.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is required.
• 4+ years of experience in content strategy, content marketing, or related roles.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO, content management systems, and digital marketing principles.
• Excellent writing, editing, and communication skills.
• Experience with content analytics tools and reporting.

Responsibilities

• Develop and implement content strategies aligned with marketing and business goals.
• Conduct audience research and define target personas to guide content creation.
• Plan editorial calendars and ensure timely delivery of high-quality content.
• Oversee creation of blog posts, whitepapers, case studies, and social updates.
• Optimize content for SEO and user experience.
• Analyze content performance metrics and provide recommendations for improvement.

Skills

Content strategy

Content marketing

SEO

Writing

Editing

Communication

Audience research

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Tools

CMS platforms

Content analytics tools

Job description

Placements24 in Polokwane seeks a strategic Content Strategist to lead content planning, creation, and distribution across channels. You will define content themes, editorial calendars, and ensure quality and consistency with business goals.

The ideal candidate has a marketing or communications degree, 4+ years in content strategy or marketing, strong SEO and analytics skills, and excellent writing. You will collaborate with marketing teams to boost engagement and brand narrative.