Content Strategy Lead: Engage Audiences & Drive Conversions

Placements24; George; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Salary package

George office

Career progression

Health benefits

Professional development

Job summary

Placements24 in George, Western Cape, is seeking a passionate Content Strategist to lead content initiatives across web, social, email, and blogs. You will define content goals, audiences, and messaging to strengthen brand presence and drive conversions.

The role rewards strategic thinking, strong writing, SEO proficiency, CMS experience, and collaboration with marketing, design, and product teams. Full-time position with growth opportunities and competitive benefits.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or related field.
• Minimum 4 years of experience in content strategy, content marketing, or similar role.
• Proven success in developing and executing content strategies that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills with strong grammar and style.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.

Responsibilities

• Develop and oversee the execution of a comprehensive content strategy across web, social, email, and blogs.
• Conduct audience research and competitor analysis to identify content opportunities and gaps.
• Create editorial calendars, manage content production workflows, and ensure timely delivery of high-quality content.
• Optimize content for SEO, user experience, and conversion rates.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.
• Analyze content performance metrics, providing insights and recommendations for continuous improvement.

Skills

Content strategy

Editing

SEO

CMS

Analytics tools

Education

Bachelor's degree

Tools

Google Analytics

CMS

Job description

Placements24 in George, Western Cape, is seeking a passionate Content Strategist to lead content initiatives across web, social, email, and blogs. You will define content goals, audiences, and messaging to strengthen brand presence and drive conversions.

The role rewards strategic thinking, strong writing, SEO proficiency, CMS experience, and collaboration with marketing, design, and product teams. Full-time position with growth opportunities and competitive benefits.