DIGITAL CONTENT LEAD

CMG (Connective Media Group); South Africa; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

CMG (Connective Media Group) in the US-based agency seeks a Digital Content Lead to develop and manage content across websites, blogs, social media, and email campaigns, aligning with client strategies and brand guidelines.

You will collaborate with design, paid media and SEO teams, monitor performance, stay updated on industry trends, and ensure timely publication through content calendars.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 8+ years of content management experience within an agency environment.
• Strong writing, editing, and proofreading skills with attention to detail.
• Familiarity with CMS and HTML; knowledge of SEO, PPC, Paid Media, CRM and Web Development.

Responsibilities

• Assist in the development and execution of the digital content strategy to drive audience engagement and lead generation.
• Create, edit, and publish high-quality content for clients' websites, blogs, social media, and email campaigns.
• Monitor and analyze content performance metrics to inform future content strategies.
• Collaborate with cross-functional teams, including design, paid media and SEO, to ensure content alignment with brand guidelines and marketing goals.
• Conduct research to stay updated on industry trends and best practices in digital content management.
• Support the management of content calendars and ensure timely publication of content.

Skills

Strong writing

Editing & proofreading

CMS familiarity

HTML knowledge

SEO knowledge

PPC knowledge

CRM knowledge

Team collaboration

Organizational skills

Education

Bachelor's degree in Marketing or Communications

Tools

WordPress

Google Analytics

MS Office

Google Workspace

Job description

CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector. We help healthcare brands maximize ROI through data-driven strategies, precision targeting, and measurable results that fuel sustainable growth.

Agile, entrepreneurial, and results-obsessed, CMG combines deep healthcare knowledge with cutting-edge performance marketing to deliver impact where it matters most: driving client growth and measurable return on investment.

Role Overview

We are seeking a motivated and detail-oriented Digital Content Lead to join our niche agency. In this role, you will support our content strategy by creating, optimizing, and managing digital content across various platforms. You will play a key role in enhancing online presence for our clients and engaging target audiences through compelling and relevant content.

About CMG (Connective Media Group)

CMG is a US-based performance marketing agency with a global workforce, specializing in the healthcare sector. We help healthcare brands maximize ROI through data-driven strategies, precision targeting, and measurable results that fuel sustainable growth.

Agile, entrepreneurial, and results-obsessed, CMG combines deep healthcare knowledge with cutting-edge performance marketing to deliver impact where it matters most: driving client growth and measurable return on investment.

Role Overview

We are seeking a motivated and detail-oriented Digital Content Lead to join our niche agency. In this role, you will support our content strategy by creating, optimizing, and managing digital content across various platforms. You will play a key role in enhancing online presence for our clients and engaging target audiences through compelling and relevant content.

Responsibilities

• Assist in the development and execution of the digital content strategy to drive audience engagement and lead generation.
• Create, edit, and publish high-quality content for our clients websites, blogs, social media, and email campaigns
• Monitor and analyze content performance metrics to inform future content strategies
• Collaborate with cross-functional teams, including design, paid media and SEO, to ensure content alignment with brand guidelines and marketing goals
• Conduct research to stay updated on industry trends and best practices in digital content management
• Support the management of content calendars and ensure timely publication of content

Required and Preferred Qualifications

Required:

• Bachelor's degree in Marketing, Communications, or a related field
• 8+ years of experience in a Content Management capacity within an agency environment.
• Strong writing, editing, and proofreading skills with attention to detail
• Familiarity with content management systems (CMS) and HTML
• Knowledge of SEO, PPC, Paid Media, CRM and Web Development

Technical Skills and Relevant Technologies

• Proficiency in Microsoft Office Suite and Google Workspace
• Experience with content management systems, such as WordPress or similar
• Basic understanding of analytics tools like Google Analytics

Soft Skills and Cultural Fit

• Strong organizational skills and ability to manage multiple projects simultaneously
• Creative thinker with a passion for storytelling and engaging content
• Ability to collaborate effectively in a team-oriented environment
• Adaptable and open to feedback, with a desire to learn and grow