Digital Campaign Specialist

Placements24; Soweto; On-site; ZAR 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Career progression

Training and workshops

Supportive team

Job summary

Placements24 is seeking a proactive Digital Campaign Specialist to join our marketing team in Soweto. You will plan, execute, and optimize digital campaigns across channels to drive lead generation and brand engagement.

You will monitor performance, run A/B tests, and collaborate with internal teams and external vendors to ensure on-time delivery and budget adherence. This role offers exposure to a broad set of digital marketing strategies in Gauteng.

Qualifications

• Experience as a Digital Campaign Specialist, Marketing Assistant, or similar role.
• Familiarity with digital marketing channels and campaign execution processes.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, email marketing software).
• Good written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or related field is advantageous.

Responsibilities

• Assist in the planning and execution of digital marketing campaigns across channels like email, social media, and paid search.
• Coordinate with internal teams and external vendors to ensure campaign assets are developed and deployed effectively.
• Monitor campaign performance using analytics tools and provide regular reports on key metrics.
• Implement A/B testing for campaign elements such as subject lines, creatives, and landing pages.
• Manage campaign timelines and ensure all deliverables are met on schedule.
• Stay informed about industry best practices and emerging trends in digital campaign management.

Skills

Digital marketing

Campaign analytics

AB testing

Google Analytics

Email marketing

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Email marketing software

Job description

About the Role

Our client is seeking a proactive and detail-oriented Digital Campaign Specialist to join their marketing team in Soweto . This role will focus on the planning, execution, and optimization of various digital marketing campaigns to achieve specific business objectives, such as lead generation and brand engagement. You will work closely with the marketing manager and other specialists to ensure campaigns are delivered on time and within budget, while actively monitoring performance and implementing improvements. This is a great opportunity for an aspiring marketer to develop their skills in a hands-on campaign management role within the Gauteng region.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across channels like email, social media, and paid search.
• Coordinate with internal teams and external vendors to ensure campaign assets are developed and deployed effectively.
• Monitor campaign performance using analytics tools and provide regular reports on key metrics.
• Implement A/B testing for campaign elements such as subject lines, creatives, and landing pages.
• Manage campaign timelines and ensure all deliverables are met on schedule.
• Stay informed about industry best practices and emerging trends in digital campaign management.

Requirements

• Experience as a Digital Campaign Specialist , Marketing Assistant, or similar role.
• Familiarity with digital marketing channels and campaign execution processes.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, email marketing software).
• Good written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field is advantageous.

Benefits

• Competitive salary and opportunities for career progression.
• Exposure to a wide range of digital marketing campaign strategies and tools.
• Supportive team environment focused on learning and development in Soweto .
• Opportunity to contribute to significant marketing projects.
• Access to company-sponsored training and workshops.