Digital Campaign Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Flexible remote work

Health and retirement benefits

Professional development

Job summary

Placements24 is seeking a Digital Campaign Specialist to plan, execute and optimize digital campaigns across Google Ads, social media and email. This remote role connects to our Mahikeng hub and requires strong data-driven decision making.

You will manage budgets, develop creatives, monitor metrics, report on performance, and collaborate with the marketing team to hit engagement and conversion goals.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience executing and managing digital marketing campaigns.
• Proficiency with Google Ads, Facebook Ads Manager and Google Analytics.
• Strong understanding of SEO, SEM, social media and content marketing.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, and email.
• Develop campaign creatives, including ad copy, landing pages, and promotional materials, ensuring alignment with brand guidelines.
• Monitor campaign performance daily, analyze key metrics, and make data-driven adjustments to optimize results.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with the marketing team to define campaign objectives, target audiences, and messaging strategies.
• Generate regular reports on campaign performance, providing insights and recommendations for future initiatives.

Skills

SEO/SEM knowledge

Analytics & data-driven

Remote work independence

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a highly motivated and skilled Digital Campaign Specialist to join their marketing team, working remotely with connections to their Mahikeng hub. This role is focused on planning, executing, and optimizing digital marketing campaigns across various online channels to achieve specific marketing goals. You will manage campaign budgets, monitor performance, and ensure effective delivery of targeted messages to drive engagement and conversions. This is an excellent opportunity for a results-driven marketer to take ownership of digital campaigns in a flexible, remote setting.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, and email.
• Develop campaign creatives, including ad copy, landing pages, and promotional materials, ensuring alignment with brand guidelines.
• Monitor campaign performance daily, analyze key metrics, and make data-driven adjustments to optimize results.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with the marketing team to define campaign objectives, target audiences, and messaging strategies.
• Generate regular reports on campaign performance, providing insights and recommendations for future initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in executing and managing digital marketing campaigns.
• Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media marketing, and content marketing principles.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Ability to work independently and manage multiple campaigns effectively in a remote work environment.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Flexible remote work arrangement, offering significant autonomy.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and upskilling in digital marketing.
• Be part of an innovative marketing team driving growth for a company connected to Mahikeng .