Digital Marketing Manager

Global One; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in Cape Town is looking for a Digital Marketing Manager to enhance their online presence. The role involves developing marketing strategies, measuring campaign effectiveness, and maintaining social media profiles. Candidates should have a Bachelor's degree in Marketing or a related field along with at least 3 years of experience in digital marketing. Strong data analysis skills and knowledge of online ad tools are essential. This position offers an opportunity to significantly impact the company's digital footprint.

Qualifications

• 3+ years of demonstrated experience in digital marketing.
• Strong analytical and data analysis skills.
• Knowledge in SEO and various online advertising tools.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report on digital marketing campaigns.
• Design and maintain social media profiles.
• Identify conversion and drop-off points.

Skills

Digital marketing strategy

SEO knowledge

Data analysis

Experience with online ad tools

Education

Bachelor's Degree in Marketing or related field

Job description

We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our companys objectives. If you possess a passion for digital marketing, wed like to talk to you.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organizations blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.

Requirements

• Minimum Bachelors Degree in Marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)