Digital Campaign Lead — Growth & ROI

picknpay

Cape Town

On-site

ZAR 420,000 - 640,000

Full time

2 days ago

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Job summary

Pick n Pay in Cape Town is seeking a dynamic Digital Marketing Campaign Manager to plan, oversee and execute digital campaigns across the business, aligning with brand objectives and stakeholder goals. This role requires organization, strategic thinking and a passion for Digital Media marketing, and will oversee a group of campaign managers across portfolios.

The successful candidate will manage end-to-end campaigns, budgets, briefs to agencies, and deliver reports on KPIs, ensuring the Pick n

Qualifications

Degree or diploma in marketing or related field.
2–5 years' experience in campaign management, digital agency or retail.
Experience coordinating multiple campaigns and stakeholders.
Strong communication, analytical and design eye.

Responsibilities

Oversee end-to-end digital marketing campaigns with goals, channels, and timelines.
Manage budgets, scheduling, and performance measurement.
Brief internal and external agencies on creative and timing.
Supervise other campaign managers across portfolios.
Review campaign copy and visuals for brand consistency.
Ensure a consistent Pick n Pay brand across channels.
Report on web and email KPIs and ROI.
Provide strategic input to marketing and digital media teams.