Campaign Architect: Integrated Marketing Lead

Pick n Pay; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Pick n Pay in Cape Town is seeking a Marketing Campaign Manager to drive integrated campaigns across analogue and digital channels, collaborating with the Studio Integrated Creative Lead and cross-functional teams.

You'll coordinate with category managers, merchandisers, and marketing colleagues to deliver 360-degree campaigns, manage day-to-day updates, and analyze post-campaign performance to optimize future activity.

Qualifications

• A degree or diploma in marketing.
• At least two years of relevant digital marketing campaign management experience.
• Excellent knowledge of MS Office Suite, specifically Excel.
• Must understand integrated Marketing.
• Strong project management skills.
• Previous experience in marketing.
• Experience with CRM tools, Google Analytics, RMS+ or any other project management tool is a strong plus.

Responsibilities

• Assist in development and execution of integrated marketing campaigns across all elements and media.
• Assist in managing current and new marketing programs with testing to optimize effectiveness.
• Manage day-to-day updates from the business and brief into the workflow.
• Coordinate with internal stakeholders to implement campaigns and manage outputs.
• Brief in and coordinate campaigns for integrated briefs.
• Quality check work, copy proofing and price checks.
• Prompt category managers for briefs and stock checks; prompt merchandising for links.
• Maintain the daily trade activity plan.
• Review, analyze, and compile post-performance reports for campaigns.

Skills

Campaign management

Digital marketing

Excel

CRM tools

Google Analytics

Project management

Stakeholder communication

Education

Degree in marketing

Tools

RMS+

CRM tools

Google Analytics

Job description

Pick n Pay in Cape Town is seeking a Marketing Campaign Manager to drive integrated campaigns across analogue and digital channels, collaborating with the Studio Integrated Creative Lead and cross-functional teams.

You'll coordinate with category managers, merchandisers, and marketing colleagues to deliver 360-degree campaigns, manage day-to-day updates, and analyze post-campaign performance to optimize future activity.