Digital Campaign Manager

picknpay; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Pick n Pay in Cape Town is seeking a dynamic Digital Marketing Campaign Manager to plan, oversee and execute digital campaigns across the business, aligning with brand objectives and stakeholder goals. This role requires organization, strategic thinking and a passion for Digital Media marketing, and will oversee a group of campaign managers across portfolios.

The successful candidate will manage end-to-end campaigns, budgets, briefs to agencies, and deliver reports on KPIs, ensuring the Pick n

Qualifications

• Degree or diploma in marketing or related field.
• 2–5 years' experience in campaign management, digital agency or retail.
• Experience coordinating multiple campaigns and stakeholders.
• Strong communication, analytical and design eye.

Responsibilities

• Oversee end-to-end digital marketing campaigns with goals, channels, and timelines.
• Manage budgets, scheduling, and performance measurement.
• Brief internal and external agencies on creative and timing.
• Supervise other campaign managers across portfolios.
• Review campaign copy and visuals for brand consistency.
• Ensure a consistent Pick n Pay brand across channels.
• Report on web and email KPIs and ROI.
• Provide strategic input to marketing and digital media teams.

Skills

Campaign management

Digital marketing

Stakeholder management

Team leadership

Budgeting

Education

Bachelor's degree in marketing

Tools

Google Analytics

Facebook/Instagram Ads

SEO/Content marketing

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Pick n Pay has an opportunity for a dynamic digital marketing campaign manager. This role will be responsible for planning, overseeing and executing compelling, digital marketing campaigns for the Pick n Pay business that meet stakeholder objectives and are in line with the agreed business and brand objectives. We're looking for someone organised, strategic and passionate about Digital Media marketing who will be a key resource for the running of digital campaigns across the trade portfolio. This candidate will also oversee a group of digital marketing campaign managers across various other portfolios.

MINIMUM QUALIFICATION:

• A degree or diploma in marketing

MINIMUM EXPERIENCE:

• Two to five years' experience in a project manager/campaign manager role preferably in a digital agency or retail environment dealing with multiple projects and clients simultaneously
• Experience working on digital campaigns involving multiple advertising and/or digital agency environments in a collaborative manner
• Ability to work under extreme pressure, and quickly but accurately
• In-depth understanding of digital marketing best practices

COMPETENCIES REQUIRED:

• Excellent verbal and written communication skills and a good eye for design
• Problem-solving and analytical and strategic thinking skills
• Process development and implementation
• People management and influence
• Task oriented and deadline driven
• Capability to handle multiple tasks and ability to prioritise
• Pro-active approach to business initiatives.
• Strong sense of accountability and operational excellence.
• Ability to work as part of a team

KEY ACCOUNTABILITIES:

• Oversee and implement integrated digital marketing campaigns end-to-end. Develop detailed digital campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels (social, web, mobile, paid media, etc) and schedule
• Manage the campaign implementation, budget management tracking and measurement of digital marketing campaigns
• Brief and oversee the work of internal and external agencies, such as designers, copywriters, etc who will deliver campaign activity/creative
• Oversee the work of other campaign managers in the department
• Scrutinize campaign copy and creative produced by studio, for adherence to campaign collateral and the brief
• Ensure that the Pick n Pays brand and identity is adhered to in campaigns and in all communication channels
• Deliver regular reports of campaign results, including web and email analysis and evaluation of KPIs
• Maintain regular measurement of the ROI of campaigns
• Ensure accuracy of marketing materials and provide formal sign from stakeholders
• Strategic input within marketing, business, and digital media areas

CLOSING DATE: 2 October 2026

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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