Digital Campaign Manager

Pick n Pay Retailers; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Pick n Pay Retailers in South Africa is seeking a dynamic digital marketing campaign manager to plan, oversee and execute compelling digital campaigns for the Pick n Pay business and manage a team of campaign managers across portfolios.

The role requires a degree or diploma in marketing, 2–5 years in campaign management, and the ability to work under pressure while delivering measurable results. You will collaborate with internal and external agencies and ensure brand consistency throughout.

Qualifications

• A degree or diploma in marketing.
• 2–5 years in campaign/project management in digital/retail.
• Experience with multi-agency campaigns.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Oversee and implement end-to-end digital campaigns.
• Develop detailed campaign plans including goals, messaging, channels and schedule.
• Manage budgets and measure campaign performance.
• Brief agencies and oversee creative teams.
• Oversee other campaign managers in the department.
• Ensure brand consistency across channels.

Skills

Strategic thinking

Communication

Campaign management

Digital marketing

Budget management

People leadership

Education

Marketing degree or diploma

Job description

It’s fun to work in a company where people truly BELIEVE in what they're doing! Pick n Pay has an opportunity for a dynamic digital marketing campaign manager. This role will be responsible for planning, overseeing and executing compelling, digital marketing campaigns for the Pick n Pay business that meet stakeholder objectives and are in line with the agreed business and brand objectives. We’re looking for someone organised, strategic and passionate about Digital Media marketing who will be a key resource for the running of digital campaigns across the trade portfolio. This candidate will also oversee a group of digital marketing campaign managers across various other portfolios.

MINIMUM QUALIFICATION:

• A degree or diploma in marketing

MINIMUM EXPERIENCE:

• Two to five years’ experience in a project manager/campaign manager role preferably in a digital agency or retail environment dealing with multiple projects and clients simultaneously
• Experience working on digital campaigns involving multiple advertising and/or digital agency environments in a collaborative manner
• Ability to work under extreme pressure, and quickly but accurately
• In-depth understanding of digital marketing best practices

COMPETENCIES REQUIRED:

• Excellent verbal and written communication skills and a good eye for design
• Problem-solving and analytical and strategic thinking skills
• Process development and implementation
• People management and influence
• Task oriented and deadline driven
• Capability to handle multiple tasks and ability to prioritise
• Pro-active approach to business initiatives.
• Strong sense of accountability and operational excellence.
• Ability to work as part of a team

KEY ACCOUNTABILITIES:

• Oversee and implement integrated digital marketing campaigns end-to-end.
• Develop detailed digital campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels (social, web, mobile, paid media, etc) and schedule
• Manage the campaign implementation, budget management tracking and measurement of digital marketing campaigns
• Brief and oversee the work of internal and external agencies, such as designers, copywriters, etc who will deliver campaign activity/creative
• Oversee the work of other campaign managers in the department
• Scrutinize campaign copy and creative produced by studio, for adherence to campaign collateral and the brief
• Ensure that the Pick n Pays brand and identity is adhered to in campaigns and in all communication channels
• Deliver regular reports of campaign results, including web and email analysis and evaluation of KPIs
• Maintain regular measurement of the ROI of campaigns
• Ensure accuracy of marketing materials and provide formal sign from stakeholders
• Strategic input within marketing, business, and digital media areas

CLOSING DATE:

2 October 2026

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Discover who we are At Pick n Pay, we are more than just a retailer; we are an organisation of dedicated people committed to creating an exceptional shopping experience for our customers and an enriching, vibrant work environment for our employees.

Founded in 1967, Pick n Pay is one of the largest retail chains in South Africa, serving millions of customers across the African continent.

Our reputation is built upon our commitment to offering customers the best in quality, and value.

Our Mission We serve with our hearts, we create a great place to be and With our minds, we create an excellent place to shop

Our Values Our values are deeply embedded in our culture and guide our actions: Passion for our Customers: We are passionate about our customers and will fight for their rights. Our customers are our priority, and their satisfaction is our success.

Respect and Care: We care for and respect each other. We value our team's diversity and treat each other with kindness and understanding.

Personal Growth and Opportunity: We foster personal growth and opportunities. We believe in empowering our employees, providing opportunities for learning and advancement.

Leadership and Innovation: We nurture leadership and vision, and reward innovative. We encourage our employees to be leaders in their roles and think outside the box.

Honesty and Integrity: We live by honesty and integrity. We operate with transparency and trustworthiness in all our interactions.

Community Support: We support and participate in our communities. We believe in making a positive impact and giving back to our communities.

Individual Responsibility: We take individual responsibility. We are responsible for our actions and decisions.

Accountability: We hold ourselves responsible for delivering on our commitments to our customers, each other, and our business.

Why Pick n Pay? At Pick n Pay, our strength lies in our people. We strive to be the employer of choice, attracting and retaining the best talent in the industry.

We create a work environment that fosters growth, celebrates achievements, and values individual contributions. Here, your work will be meaningful, recognized, and rewarded.

Experience the joy of being part of Pick n Pay. Let's shape the future of retail in Africa together.