Digital Campaign Architect: Multi-Channel Growth

Placements24; Vereeniging; On-site; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Paid time off

Career growth

Job summary

Placements24 in Vereeniging, Gauteng, is seeking a skilled Digital Campaign Manager to lead multi-channel marketing campaigns across email, social media, SEM, display ads, and content marketing.

You will plan briefs and budgets, coordinate with internal teams and external agencies, monitor performance with analytics tools, optimize lead generation, and ensure brand and regulatory compliance while delivering campaigns on time.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven experience planning and executing multi-channel digital campaigns.
• Proficiency with marketing automation software (HubSpot, Marketo) and analytics tools (Google Analytics).
• Strong understanding of SEM, SEO, social media, email, and content marketing.

Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across email, social media, SEM, display advertising, and content marketing.
• Develop detailed campaign briefs, timelines, and budgets, ensuring alignment with marketing objectives.
• Coordinate with internal teams and external agencies to ensure timely delivery of assets.
• Monitor campaign performance using analytics tools, tracking engagement, conversions, and ROI.
• Analyze campaign data to identify trends and opportunities for optimization.
• Manage campaign reporting and provide concise performance summaries to stakeholders.
• Ensure brand consistency and adherence to regulatory guidelines across all communications.
• Manage the marketing automation platform for deployment and lead nurturing.
• Conduct A/B testing on campaign elements to maximize effectiveness.
• Stay up-to-date with the latest digital marketing trends.

Skills

Project management

Data analysis

Communication

Digital marketing

Cross-functional collaboration

SEM/SEO knowledge

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Google Analytics

Job description

Placements24 in Vereeniging, Gauteng, is seeking a skilled Digital Campaign Manager to lead multi-channel marketing campaigns across email, social media, SEM, display ads, and content marketing.

You will plan briefs and budgets, coordinate with internal teams and external agencies, monitor performance with analytics tools, optimize lead generation, and ensure brand and regulatory compliance while delivering campaigns on time.