Hybrid Digital Marketing Campaign Manager for E-commerce Growth

Placements24; Gauteng; Hybrid; ZAR 480,000 - 780,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Hybrid work environment

Professional development opportunities

Collaborative team atmosphere

Exposure to multiple digital marketing

Challenging, impactful campaigns

Job summary

Placements24 is seeking a Digital Marketing Campaign Manager in Pretoria, Gauteng. You will plan, execute, and optimize multi-channel campaigns to drive customer acquisition and sales, across SEO, SEM, social, email, and content marketing.

Responsibilities include managing budgets, analyzing performance, conducting keyword research, and creating engaging ad copy and emails. A collaborative, fast-paced environment with growth opportunities awaits.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 4 years of experience in digital marketing campaign management, preferably in e-commerce.
• Proven experience managing paid search (Google Ads) and paid social (Facebook/Instagram) campaigns.
• Strong understanding of SEO principles and their integration into campaign strategies.
• Proficiency with email marketing platforms and automation tools.
• Experience with web analytics tools (e.g., Google Analytics) and data interpretation.
• Excellent project management and organizational skills with multi-campaign oversight.
• Strong copywriting and communication skills.
• Creative and analytical mindset with CRO familiarity.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels.
• Manage campaign budgets and maximize ROI.
• Monitor, analyze, and report on campaign performance for optimization.
• Conduct keyword research, competitive analysis, and audience segmentation.
• Create compelling ad copy, landing pages, and email content.
• Collaborate with creative teams to develop assets.
• Manage relationships with external agencies and vendors as needed.
• Stay updated on digital marketing trends, tools and best practices.
• Ensure campaigns align with brand guidelines and business goals.
• Perform A/B testing to improve performance.

Skills

Digital marketing

Campaign management

Paid search

Paid social

SEO

Email marketing

Analytics

Copywriting

Project management

A/B testing

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads

Instagram Ads

Google Analytics

Email automation tools

Landing page builders

Job description

Placements24 is seeking a Digital Marketing Campaign Manager in Pretoria, Gauteng. You will plan, execute, and optimize multi-channel campaigns to drive customer acquisition and sales, across SEO, SEM, social, email, and content marketing.

Responsibilities include managing budgets, analyzing performance, conducting keyword research, and creating engaging ad copy and emails. A collaborative, fast-paced environment with growth opportunities awaits.