Digial Marketing Specialist | DTC E-commerce | 100% Remote EU

Foxelli Group; Cape Town; Remote; ZAR 263,000 - 315,000; Full time

Benefits offered by this job

Fully remote work

Gym memberships

Personal development budget

Generous paid time off

Home office budget

Strong culture

Job summary

Foxelli Group is seeking a remote freelance specialist to bring ideas to life from concept to sales across three D2C brands. You will produce content, shoot and edit media, and help plan campaigns while collaborating with marketing, design, and development.

You’ll craft on-brand copy, test ideas, and optimize funnels. You’ll work 100% remotely, with a focus on growing engagement and conversions across social channels and landing pages.

Qualifications

• Experience creating content for social media and campaigns.
• Ability to write human-sounding ad copy and landing page content.
• Familiarity with AI tools to speed up tasks and test ideas.
• Collaborative mindset to work with marketing, design, and development teams.

Responsibilities

• Actively produce content for posts: photos, video, edits, captions.
• Unbox and film brand product boxes and convert to content.
• Develop new content ideas to grow followers and engagement.
• Track trends and create on-brand, timely content.
• Manage social channels, including Facebook community.
• Monitor performance and flag successful approaches.
• Review Loox reviews when needed; manage influencer comments.

Skills

Content creation

Video editing

Copywriting

Social media management

AI tools

Testing ideas

Funnel optimization

Tools

GPT

Image generators

Automation platforms

Job description

Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies.

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together.

Ten years in, our D2C brands reach millions and generate over $20M annually.

Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.

THE ROLE

This is a full-stack role where you help bring ideas to life from concept to real sales and where you're just as excited to shoot content as you are to help plan around it.

You’ll be working across three of our own brands - Mrs. Quilty, Hooks & Needles, and This Month's Craft Box.

You’ll work closely with marketing, design, and development - helping turn customer insights into landing pages, funnels, and campaigns that people actually want to click, read, and buy from. And on the social side, you're the one actually making the content: filming, shooting, editing, posting, and chasing the next trend before it's over.

• creating content as much as helping plan it
• mixing strategy with execution
• testing ideas
• improving funnels
• making pretty things convert

…and you've played with AI tools to move faster, build smarter, or test better ideas, you might be our person.

What You’ll Be Doing

Social Media & Content Creation

• Actively produce content for posts - photos, video, edits, captions, all of it.
• Order and unbox brand product boxes (company-covered) and turn them into content: filming, photographing, styling.
• Bring new content ideas to help grow our following and hit engagement targets.
• Keep an eye on current trends and find fun, on-brand ways to jump on them fast.
• Help manage and grow our social channels, including our Facebook community.
• Keep track of what's performing and flag what's working (and what's not).
• Checking Loox reviews (if needed)
• Managing influencer ad comments

Marketing Support

• Help put marketing plans into action.
• Assist with customer research and keeping tabs on market trends.
• Pull together performance data and share it with the team.
• Bring fresh ideas to help improve our funnels and campaigns.
• Help keep marketing projects on track from idea to launch.

Creative & Content Magic

• Write copy for ads, landing pages, and funnels that sounds human and sells.
• Review design work and give feedback so it looks on-brand and converts.
• Work with the design team on ad creative production.

Landing Pages & Website Optimization

• QA landing pages like a detective: checking UX, flow, and functionality.
• Help run A/B tests to improve conversion rates.
• Work closely with developers on website updates and improvements.

Team Glue

• Help connect marketing, design, and development.
• Put together clear briefs so everyone knows what to build and why.
• Keep track of project progress and update the team.

Customer Research & Insights

• Collect and organize customer feedback and data.
• Help spot pain points and opportunities for improvement.
• Use insights to support acquisition and sales efforts.

AI Tools & Smarter Execution

• Use AI tools (like GPT, image/video generators, automation platforms) to speed up tasks, test ideas faster, and get more done with less grind.
• Spot areas where AI can help the team move quicker or build smarter.

WHY FOXELLI

We’re not into boring corporate marketing.

We like:

• smart ideas
• quirky personality
• strong execution
• and people who take ownership

You’ll have space to think, test, build, and grow with us - and actually see the impact of your work.

FIXED SERVICE FEE

up to € 1,400 euros after taxes

Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)