Deputy Director: Marketing and Communications

Gauteng Provincial Government; Gauteng; On-site; ZAR 900,000 - 1,000,000; Full time

Job summary

Gfleet is seeking a Deputy Director of Marketing and Communications to lead the development and execution of comprehensive marketing and communication strategies. The role requires aligning campaigns with government service priorities, enhancing digital presence, and managing branding across platforms.

The incumbent will drive stakeholder engagement, public relations, and event delivery while monitoring performance data and ensuring efficient use of resources.

Qualifications

• NQF Level 7 in Communications/Marketing is required.
• 3–5 years at Assistant Director level in Communications/Marketing.
• A valid Driver’s License is required.
• Knowledge of Government Communication Systems and marketing disciplines.

Responsibilities

• Develop and implement annual Marketing and Communication Strategy aligned to g-FleeT’s goals.
• Coordinate integrated campaigns to promote g-FleeT services and innovations.
• Manage branding per Corporate Identity standards and approve marketing materials.
• Oversee stakeholder engagement, media relations, and public communications.
• Advance digital marketing and content management, including social media and email campaigns.
• Plan high-impact events and roadshows and coordinate government/exhibitions.
• Monitor performance with data, prepare reports, and benchmark against best practices.

Skills

Marketing

Branding

Media relations

Public relations

Digital communications

Social media

Stakeholder engagement

Legislative frameworks

Strategic management

Financial management

Resource management

Research & analysis

Education

NQF Level 7 in Communications/Marketing

Job description

Deputy Director: Marketing and Communications

• Reference Number : REFS/057124
• Directorate : Corporate Services
• Number of Posts : 1
• Package : R932 294,00 per annum plus benefits (Level 11)

Requirements :

• NQF Level 7 in Communications/Marketing. 3 to 5 years at Assistant Director level in Communications/Marketing. A valid Driver’s License. Knowledge of Government Communication Systems. Marketing and Branding Media Relations and Public Relations Digital Communication and Social Media. Stakeholder and Public Engagement, Legislative and Regulatory Frameworks, Strategic Management, Financial and Resource Management Research and Communication Analysis.

Duties :

• Manage the development and implementation of marketing and communication strategies: Develop and implement an annual Marketing and Communication Strategy aligned to g-FleeT’s strategic goals and APP. Align communication plans with service delivery priorities, including fleet optimisation, cost reduction, and customer satisfaction. Coordinate integrated campaigns to promote g-FleeT services and innovations. Provide strategic communication support, SMT, and the Office of the MEC where required. Review and update strategies based on performance data and stakeholder315feedback Manage the development and implementation branding in line with Corporate Identity standards: Develop and enforce brand guidelines for all internal and external communications. Review and approve marketing materials to ensure compliance with corporate identity standards. Promote brand visibility across government platforms and stakeholder environments. Strengthen brand positioning as a reliable and innovative fleet management entity. Conduct periodic brand audits to ensure consistency. Manage stakeholder engagement and public relations: Develop and implement stakeholder engagement plans targeting client departments, municipalities, and entities. Manage public relations activities, including media liaison, press releases, and stakeholder communications. Facilitate media inquiries in line with government communication protocols. Facilitate stakeholder awareness sessions and outreach programmes. Monitor public perception and reputational risks and implement mitigation strategies. Enhance digital marketing and content management: Develop and manage content for the g-FleeT website and digital platforms.: Implement social media strategies to increase engagement and awareness. Develop email marketing and internal communication campaigns. Manage regular updates of digital platforms with relevant and accurate information. Use digital platforms to promote customer‑centric services and innovations. Promote g-FleeT services to drive utilisation: awareness, and stakeholder value. Design and implement targeted marketing campaigns for fleet services and new initiatives. Develop marketing collateral (brochures, presentations, reports, promotional materials). Support rollout of new systems and services through communication campaigns. Coordinate internal campaigns to improve staff awareness and alignment. Evaluate campaign effectiveness and refine approaches accordingly. Deliver high‑impact events and communication platforms that support stakeholder engagement and service awareness: Plan and manage corporate events, including launches, stakeholder forums, and roadshows. Coordinate participation in government and industry exhibitions. Develop speeches, presentations, and briefing notes for leadership. Ensure professional execution of all events aligned with branding and strategic objectives. Evaluate event outcomes and stakeholder feedback Conduct research, monitor and report using data, insights and performance tracking: Conduct market and stakeholder research to identify trends and opportunities. Monitor marketing and communication performance indicators (e.g., customer satisfaction, engagement levels). Compile monthly, quarterly, and annual reports on communication activities. Analyse campaign performance and provide recommendations for improvement. Benchmark g-FleeT performance against industry and public sector best practices. Manage Resources: Manage employee performance through Performance Management and Development System (PMDS) processes Prepare and manage the unit's budget in line with organisational priorities and PFMA requirements. Prepare and manage the unit’s budget in line with organisational priorities and PFMA requirements. Monitor expenditure and ensure effective, economical, and efficient utilisation of resources. Manage communication and marketing assets, equipment, and information resources.

Employer : Gfleet

Location : Bedfordview

Closing Date : 09-11-2026

Criteria Questions

Do you have NQF Level 7 in Communications/Marketing?

Do you have 3 – 5 years at Assistant Director level in Communications?

Do you have a valid driver’s license?

Please Notes :

• Due to the large number of applications we envisage receiving, applications will not be acknowledged. If youdo not receive any response from us within 3 months, please accept that your application was not successful.