Hybrid Digital Marketing Lead - Data-Driven Growth

Placements24; Midrand; Hybrid; ZAR 600,000 - 800,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Manager in Midrand to lead our digital strategy, drive customer acquisition, and boost engagement. You will head a small agile team and align marketing with sales and product development to support growth.

The role involves executing integrated campaigns, optimizing funnels, and delivering analytics-driven recommendations for senior stakeholders, with a hybrid work model and competitive compensation.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience with proven campaigns.
• Deep knowledge of SEO/SEM, Google Ads, social media, and email automation.
• Proficient in web analytics and data visualization for insights.
• Excellent written and verbal communication; content creation experience.

Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels.
• Manage website content and user experience to improve conversions.
• Analyze campaign performance with Google Analytics and report insights.
• Oversee social media strategy, paid campaigns, and community management.
• Collaborate with creative to produce marketing collateral and assets.
• Stay updated on latest digital marketing trends and best practices.

Skills

SEO/SEM

Google Ads

Social media management

Email marketing automation

Web analytics

Data visualization

Written and verbal communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

Placements24 is seeking a Digital Marketing Manager in Midrand to lead our digital strategy, drive customer acquisition, and boost engagement. You will head a small agile team and align marketing with sales and product development to support growth.

The role involves executing integrated campaigns, optimizing funnels, and delivering analytics-driven recommendations for senior stakeholders, with a hybrid work model and competitive compensation.