Content Strategy Specialist - Hybrid & Growth-Focused

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Health insurance

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to lead content strategy from Paarl in a hybrid capacity. You will develop and execute content plans to boost brand awareness, engagement, and lead generation across digital channels, while collaborating with marketing, sales, and product teams.

You will craft compelling narratives, optimize performance through analytics, and stay ahead of digital trends to continually enhance strategies in a dynamic market.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 3+ years in digital marketing with emphasis on content creation and strategy.
• Proven ability to write clear, concise, and compelling copy for digital channels.
• Experience with SEO best practices and tools such as Google Analytics and SEMrush.
• Strong understanding of social media platforms and content strategies.
• Excellent organizational and project management skills in a hybrid setting.

Responsibilities

• Develop and implement a strategic content calendar aligned with marketing objectives and audience needs.
• Create, curate, and manage content across blogs, social media, website copy, emails, and video scripts.
• Conduct keyword research and SEO analysis to improve organic visibility.
• Analyze content performance and deliver regular insights and optimization recommendations.
• Collaborate with designers and marketing teammates to ensure on-brand, engaging content.
• Stay updated on digital marketing trends and emerging platforms to inform strategy.

Skills

Digital marketing

Content creation

Copywriting

SEO

Analytics

Social media strategy

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Tools

Google Analytics

SEMrush

Job description

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to lead content strategy from Paarl in a hybrid capacity. You will develop and execute content plans to boost brand awareness, engagement, and lead generation across digital channels, while collaborating with marketing, sales, and product teams.

You will craft compelling narratives, optimize performance through analytics, and stay ahead of digital trends to continually enhance strategies in a dynamic market.