E-commerce Performance Marketing Specialist | ROI-Driven Growth

Placements24; Polokwane; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Performance bonus

Health benefits

Professional development

Collaborative team

Product discounts

Job summary

Placements24 in Polokwane is seeking a data-driven E-commerce Specialist focused on Performance Marketing to drive measurable results through paid channels. You will plan, execute, and analyze paid search, social, and display campaigns, optimize ROAS and CPA, and collaborate with content to align ad copy and landing pages.

The role demands strong analytics, proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and a solid understanding of SEO within ecommerce.

Qualifications

• Experience in managing paid advertising campaigns for e-commerce.
• Strong proficiency with Google Ads and Facebook Ads Manager.
• Experience using Google Analytics to measure campaign performance.

Responsibilities

• Develop, manage and optimize paid advertising campaigns across Google Ads, Facebook/Instagram Ads, and other platforms.
• Conduct keyword research, audience segmentation and ad creative testing.
• Monitor budgets, track metrics and generate regular optimization reports.
• Collaborate with content to align ad copy and landing pages with objectives.
• Stay updated on paid advertising trends and optimize the customer journey.

Skills

Paid advertising

Google Ads

Facebook Ads Manager

Google Analytics

SEO basics

Education

Bachelor's degree in Marketing/Business

Job description

Placements24 in Polokwane is seeking a data-driven E-commerce Specialist focused on Performance Marketing to drive measurable results through paid channels. You will plan, execute, and analyze paid search, social, and display campaigns, optimize ROAS and CPA, and collaborate with content to align ad copy and landing pages.

The role demands strong analytics, proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and a solid understanding of SEO within ecommerce.