Customer Relation Management (CRM) System Specialist Global Grade 10

Barloworld Equipment (Pty) Ltd; Gauteng; On-site; ZAR 360,000 - 520,000; Full time

Job summary

Barloworld Equipment (Pty) Ltd is seeking an analyst to support marketing and sales through data-driven insights. You will track market share and deals, collate and manipulate data for higher-level analysis, and produce price and lost-sales reports.

You will identify opportunities, assist with lead generation and pipeline analysis, and conduct market research to inform campaigns. The role includes customer accounts review and monthly deep dives.

Qualifications

• Matric or equivalent qualification.
• 2–3 years’ experience in a marketing environment or as an analyst.
• Business development skills and knowledge.
• Sound business and financial acumen.
• Good working knowledge of our industry and ability to interpret and disseminate market data.
• MS Office knowledge, excellent MS Excel Skills, CRM and BI Tools understanding.
• Strong analytical skills and ability to see business trends.
• Ability to present data clearly within specific contexts.

Responsibilities

• Market share and deal participation tracking
• Collate, enhance and manipulate raw data for higher level analysis
• Price analysis and lost sales reporting to Cat
• Identify competitive opportunities accurately
• Support sales teams with lead generation and opportunity pipeline analysis
• Conduct market research based on business requirements
• Key customer accounts analysis
• Support marketing campaigns with customer and industry insights
• Identify business intelligence service providers and manage the SLA
• Segmentation studies
• Monthly reports and deep dives

Skills

Analytical skills

MS Excel

CRM knowledge

BI tools understanding

Data presentation

MS Office proficiency

Education

Matric or equivalent qualification

Tools

CRM systems

BI tools

Job description

Key Outputs

• Market share and deal participation tracking
• Collate, enhance and manipulate raw data for higher level analysis
• Price analysis and lost sales reporting to Cat
• Identify competitive opportunities accurately
• Support sales teams with lead generation and opportunity pipeline analysis
• Conduct market research based on business requirements
• Key customer accounts analysis
• Support marketing campaigns with customer and industry insights
• Identify business intelligence service providers and manage the SLA
• Segmentation studies
• Monthly reports and deep dives

Qualification, Experience and Competencies

• Matric or equivalent qualification
• Two to three years’ experience in a marketing environment or as an analyst
• Business development skills and knowledge
• Sound business and financial acumen
• Good working knowledge of our industry and ability to interpret and disseminate market data
• MS Office knowledge, excellent MS Excel Skills, CRM and BI Tools understanding
• Strong analytical skills and ability to see business trends
• Ability to present data clearly within specific contexts.