Customer Marketing Analyst (Fixed Term Contract)

Tiger Brands; Boksburg; On-site; ZAR 320,000 - 440,000; Full time

Job summary

Tiger Brands in Gauteng seeks a Shopper analytics specialist to support the Shopper team with data analysis, feedback collation and insights that inform decision making.

You will leverage internal databases and tools to forecast shopper trends, generate detailed sales reports and propose adjustments to promotional strategies to improve profitability.

Qualifications

• Data analysis and interpretation across multiple datasets.
• Ability to collate feedback and present actionable insights.
• Experience with sales data and promotional strategy influence.

Responsibilities

• Collect data from sales reports for analysis.
• Develop methods and strategies for assessing large data sets.
• Study past sales data to identify productivity trends.
• Examine budgets and support budgeting decisions.
• Research competitors and the market landscape.
• Analyze shopper and target demographic purchase trends.
• Utilize sales prediction software to forecast trends.
• Prepare and present sales evaluation reports to managers.
• Suggest adjustments to promotions to improve sales and profitability.
• Assist in budget reallocation to save costs.
• Participate in sales strategy meetings and share insights.
• Lead sessions to explain trends and marketing changes.
• Support implementation of budget and marketing changes and assess results.
• Document improvements after restructures.

Job description

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

You provide support to Shopper team through data analysis, collating feedback and providing insights that enable effective decision making. You are a functional expert on all external and internal databases, systems and tools. You are responsible for evaluating and predicting shopper trends in order to help promotional strategies, drawing up detailed sales reports, and making informed suggestions for how to improve company profitability.

WHAT YOU WILL DO

• Collect data from sales reports for analysis.
• Develop methods and strategies for assessing large amounts of data.
• Closely study past sales data to determine trends in productivity.
• Examine company budget.
• Conduct research into competitive companies and the surrounding market.
• Study shopping and purchase trends of consumer base and target demographic.
• Use sales prediction software to determine future trends.
• Create sales evaluation reports based on collected data.
• Present sales reports to Customer managers, Customer Directors, and/or MDs.
• Suggest adjustments and revisions to promotional strategies to improve sales and profitability.
• Provide suggestions for budget rearrangement and re-allocation of funds to save money.
• Attend and participates in sales strategy meetings.
• Lead informational sessions for staff to explain sales trends and new marketing strategies.
• Assist in implementing budget and marketing changes and evaluates results.
• Draw up reports of improvements or lack thereof in the wake of company restructuring

WHAT YOU’LL BRING TO THE TABLE

Competencies

• Speaks confidently and articulately in front of a group.
• Possesses strong math skills.
• Demonstrate the ability to think both analytically and creatively.
• Possesses strong problem-solving skills.
• Communicates clearly and effectively.
• Pays close attention to detail.
• Manages time efficiently.
• Works well with a team.
• Can translate financial and mathematical jargon into layman’s terms for explanatory purposes.

Experience

• Demonstrate proficiency in the use of sales software and customer data tools (Smart Shopper, Dunhumby, Nielsens, Shoprite B2B, Spar Insights, MicroStrategy, DataOrbis)
• Possess knowledge of the retail industry.
• Exhibit ability to use Microsoft Word, Advanced Excel, Outlook, and PowerPoint.
• Speak confidently and articulately in front of a group.

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.