Customer Marketing Analyst

Tiger Brands; Brakpan; On-site; ZAR 360,000 - 480,000; Full time

Job summary

Tiger Brands is seeking a Customer Marketing Analyst in Gauteng, Brakpan to drive data-informed category management and shopper marketing initiatives. You will work with EPOS data and external sources to uncover opportunities and support competitive propositions for the Tiger basket.

You will interpret reports, monitor merchandising standards, and develop tools to help the customer teams share and use data effectively, contributing to joint business planning with customers.

Responsibilities

• Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
• Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
• Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
• Review merchandising standards across channels in order to spot opportunities for improvement
• Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
• Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
• Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)
• Price Monitoring
• Tactical Price List Management
• Post-Promotion Performance Reviews
• PPA – Pest
• PPA – Hair Care & Depilatories
• SKU Profitability & Rationalisation
• Brand Pathway to Profitability

Job description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!

The Customer Marketing Analyst will be responsible for conducting research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You\'ll review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator

What You Will Do

• Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
• Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
• Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
• Review merchandising standards across channels in order to spot opportunities for improvement
• Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
• Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
• Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)

Revenue Management

• Price Monitoring
• Tactical Price List Management
• Post-Promotion Performance Reviews
• PPA – Pest
• PPA – Hair Care & Depilatories
• SKU Profitability & Rationalisation
• Brand Pathway to Profitability

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.