Customer Marketing Analyst

Tiger Brands; Gauteng; On-site; ZAR 350,000 - 480,000; Full time

Job summary

The Tiger Brands Isando site seeks a Customer Marketing Analyst to convert EPOS and sales data into actionable insights for the customer marketing team. You will support category management, pricing, and shopper marketing initiatives to improve profitability and shelf presence.

You will cleanse and merge data from Nielsen and similar sources, develop tools for space planning and reporting, and present findings in joint business planning meetings. Onsite role in the Johannesburg area.

Qualifications

• Gather, cleanse, and integrate EPOS data for insights.
• Interpret Nielsen/Dunnhumby reports to guide activations.
• Support pricing, sales, and category management decisions.

Responsibilities

• Aggregate EPOS data and convert it into actionable insights for the customer marketing managers.
• Analyse data sources and identify opportunities for shopper marketing improvements.
• Review and interpret reports to align channel strategy with portfolio strategy.
• Develop tools for space planning and data-sharing with the customer teams.

Skills

Data analysis

Market research

Category management

Sales analytics

Tools

Nielsen

Dunnhumby

EPOS data systems

Job description

## Customer Marketing AnalystApply: Onsite: Isando: Full time: Posted Today: End Date: October 5, 2026 (6 days left to apply): JR003273It's fun to work in a company where people truly BELIEVE in what they're doing!The Customer Marketing Analyst will be responsible for conducting research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You'll review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator**WHAT YOU WILL DO*** Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers* Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements* Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy* Review merchandising standards across channels in order to spot opportunities for improvement* Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like* Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings* Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)**Revenue Management*** Price Monitoring* Tactical Price List Management* Post-Promotion Performance Reviews* PPA – Pest* PPA – Hair Care & Depilatories* SKU Profitability & Rationalisation* Brand Pathway to ProfitabilityIn accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.