Customer Marketing Analyst

Tiger Consumer Brands Ltd.; South Africa; On-site; ZAR 350,000 - 480,000; Full time

Job summary

Tiger Brands is seeking a Customer Marketing Analyst to conduct research and analysis to empower the customer marketing team. You will review sales data to validate category management and spot opportunities to grow the Tiger basket.

You will help transform data into strategic insights and support profitability and growth across channels. We value experience with data sources like Nielsen and Dunnhumby, and the ability to present findings to customers and internal teams.

Qualifications

• Experience gathering and cleansing EPOS data for insights.
• Experience interpreting sales data to support category management.
• Ability to review reports and make recommendations to marketing teams.

Responsibilities

• Gather, cleanse, and integrate EPOS data for insight.
• Analyse Nielsen and Dunnhumby data to identify opportunities.
• Interpret reports and support category management, pricing and sales.
• Review merchandising standards across channels to spot improvements.
• Monitor shopper plans to define activation standards.
• Present measurements to customers during joint business planning.
• Develop tools to enable data sharing and space planning.
• Support revenue management and price monitoring.
• Conduct post-promotion performance reviews.
• Ensure SKU profitability and rationalisation.
• Support brand profitability initiatives.

Skills

EPOS data

Data analysis

Category management

Shopper marketing

Pricing

Sales reports

Space planning

Presentation

Revenue management

Price monitoring

Post-promotion reviews

SKU profitability

Brand profitability

Tools

Nielsen

Dunnhumby

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing! The Customer Marketing Analyst will be responsible for conducting research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You'll review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiator

WHAT YOU WILL DO

• Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
• Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
• Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
• Review merchandising standards across channels in order to spot opportunities for improvement
• Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
• Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
• Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)
• Revenue Management
• Price Monitoring
• Tactical Price List Management
• Post-Promotion Performance Reviews
• PPA Pest
• PPA Hair Care & Depilatories
• SKU Profitability & Rationalisation
• Brand Pathway to Profitability

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

Tiger Brands is proudly Africa's largest listed manufacturer of fast-moving consumer goods (FMCG). We impact lives every day with our iconic, award-winning brands. Our core business is the manufacturing, marketing and distribution of everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. Being a food company means we're an intimate part of everybody's daily lives and that's why we get loud and proud about exploring further, roaring louder and growing together. We aim to Ignite Your Career, Grow our brands and our business. If you are looking for an exciting career in a multinational FMCG business, then Tiger Brands is the place for you to work and play. Explore the vacancies we currently have available @TigerBrands.