Brand Manager: Jungle

Tiger Brands; Gauteng; On-site; ZAR 700,000 - 900,000; Full time

Job summary

Tiger Brands is seeking a Brand Manager for the Grains Category to drive sustainable, profitable growth by translating consumer and shopper insights into compelling brand plans. You will craft and execute the full marketing mix, including pricing, promotions, product innovation, packaging and activation.

You will partner with the Marketing Centre of Excellence to optimise pricing, promotions, product innovation, packaging and the overall marketing mix, delivering exceptional brand experiences

Qualifications

• Experience in consumer goods marketing and brand management.

Responsibilities

• Translate marketing insights into Brand Plans detailing category strategy and growth.
• Develop and track insight-driven innovation and renovation for brand and packaging solutions.
• Lead creative agency through communication strategy for campaigns and activations.
• Manage day-to-day Brand Management tasks including forecasting, media planning, promotions tracking and brand health.

Job description

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

As a Brand Manager for Grains Category, you will execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing Centre of excellence, leveraging their expertise to optimize pricing, promotions, product innovation, packaging and marketing mix.

WHAT YOU WILL DO

Translate marketing insights and analysis of key issues and opportunities into
clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed
growth agenda (volume, value, profit)

Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication

Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources

Lead creative agency through the Communication Strategy process for your
brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint

Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

WHAT YOU WILL BRING TO THE TABLE

Key attributes and competencies

Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles

Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making

Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers

Route to market know how – a robust understanding of both modern and general trade

Experience

2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

BBusSc/BCom preferable

Proven record of successful brand development and Idea to Market strategies

Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

WHAT YOU WILL BE MEASURED ON

Brand(s) growth

Marketing ROI

Brand health

Market share (%)

Net Sales volume and value growth

Brand profit / Gross margin

Weighted / numeric distribution

Team development and feedback

Innovation Performance

Environment created

Promotion performance

Innovation performance

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In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.