Customer Marketing Insights Analyst

Tiger Consumer Brands Ltd.; South Africa; On-site; ZAR 350,000 - 480,000; Full time

Job summary

Tiger Brands is seeking a Customer Marketing Analyst to conduct research and analysis to empower the customer marketing team. You will review sales data to validate category management and spot opportunities to grow the Tiger basket.

You will help transform data into strategic insights and support profitability and growth across channels. We value experience with data sources like Nielsen and Dunnhumby, and the ability to present findings to customers and internal teams.

Qualifications

• Experience gathering and cleansing EPOS data for insights.
• Experience interpreting sales data to support category management.
• Ability to review reports and make recommendations to marketing teams.

Responsibilities

• Gather, cleanse, and integrate EPOS data for insight.
• Analyse Nielsen and Dunnhumby data to identify opportunities.
• Interpret reports and support category management, pricing and sales.
• Review merchandising standards across channels to spot improvements.
• Monitor shopper plans to define activation standards.
• Present measurements to customers during joint business planning.
• Develop tools to enable data sharing and space planning.
• Support revenue management and price monitoring.
• Conduct post-promotion performance reviews.
• Ensure SKU profitability and rationalisation.
• Support brand profitability initiatives.

Skills

EPOS data

Data analysis

Category management

Shopper marketing

Pricing

Sales reports

Space planning

Presentation

Revenue management

Price monitoring

Post-promotion reviews

SKU profitability

Brand profitability

Tools

Nielsen

Dunnhumby

Job description

Tiger Brands is seeking a Customer Marketing Analyst to conduct research and analysis to empower the customer marketing team. You will review sales data to validate category management and spot opportunities to grow the Tiger basket.

You will help transform data into strategic insights and support profitability and growth across channels. We value experience with data sources like Nielsen and Dunnhumby, and the ability to present findings to customers and internal teams.