Crypto Marketing Specialist

Placements24; Upington; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Dental insurance

Vision insurance

Professional development

Hybrid work

Job summary

Placements24 in Upington is seeking a Creative Crypto Marketing Specialist to lead marketing campaigns in the blockchain space, driving brand awareness and user acquisition.

You will produce compelling content for social media, blogs, email, and communities, manage campaigns, analyze performance, and collaborate with design and product teams in a hybrid work setup. The ideal candidate combines marketing creativity with a solid understanding of crypto trends and community management.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven digital marketing experience in crypto/blockchain.
• Excellent content creation and copywriting skills.
• Familiar with social media management tools and analytics.
• Understanding of SEO and email marketing best practices.

Responsibilities

• Develop and implement comprehensive marketing strategies for cryptocurrency products and services.
• Create engaging content for social media, blogs, email campaigns, and other marketing channels.
• Manage and grow the company's online community across platforms like Twitter, Telegram, and Discord.
• Analyze campaign performance metrics and provide actionable insights for optimization.
• Collaborate with design and product teams to ensure brand consistency and messaging.
• Stay abreast of market trends, competitor activities, and emerging marketing tactics in the blockchain space.

Skills

Digital marketing

Content creation

Social media

Copywriting

Analytics

Communication

Education

Bachelor's degree

Tools

Analytics tools

Job description

About the Role

Our client is looking for a creative and strategic Crypto Marketing Specialist to join their team in Upington . This role is crucial for developing and executing innovative marketing campaigns to promote their products and services within the crypto and blockchain industry. You will be responsible for driving brand awareness, user acquisition, and community engagement through various digital channels. This hybrid position offers the chance to leverage your marketing expertise in a rapidly evolving sector, working within a team that values creativity and data-driven results in a dynamic market.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for cryptocurrency products and services.
• Create engaging content for social media, blogs, email campaigns, and other marketing channels.
• Manage and grow the company's online community across platforms like Twitter, Telegram, and Discord.
• Analyze campaign performance metrics and provide actionable insights for optimization.
• Collaborate with design and product teams to ensure brand consistency and messaging.
• Stay abreast of market trends, competitor activities, and emerging marketing tactics in the blockchain space.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong focus on the cryptocurrency or blockchain industry.
• Excellent content creation and copywriting skills.
• Familiarity with social media management tools and analytics platforms.
• Understanding of SEO, SEM, and email marketing best practices.
• Strong communication and interpersonal skills, with the ability to work effectively in a hybrid team.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development in digital marketing and blockchain technology.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Be part of a forward-thinking company shaping the future of the digital asset market.