Crypto Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work schedule

Exposure to blockchain projects

Professional growth opportunities

Job summary

Placements24 in Stellenbosch is seeking a creative Crypto Marketing Specialist to develop and execute digital marketing strategies within the crypto and blockchain space. The role emphasizes community growth, content creation, and influencer partnerships in a hybrid work setting.

You will drive user acquisition, brand awareness, and engagement, while collaborating with product teams to align marketing with roadmaps and industry best practices. Strong crypto fluency is essential.

Qualifications

• Proven digital marketing experience in crypto or blockchain spaces.
• Excellent social media, content creation, and community engagement skills.
• Strong ability to analyze campaign data and produce actionable insights.

Responsibilities

• Develop and execute digital marketing campaigns across channels.
• Grow and manage crypto-focused social communities (Twitter, Discord, Telegram).
• Create engaging crypto content (blogs, infographics, video scripts).
• Monitor campaign performance and provide regular reporting and insights.
• Collaborate with product teams to align marketing with roadmaps.
• Engage with the crypto community and build influencer partnerships.

Skills

Digital marketing

Social media

Content creation

Community management

Marketing analytics

Writing & communication

SEO/SEM

Crypto/Web3 knowledge

Tools

Google Analytics

Social media analytics

Job description

About the Role

Our client is seeking a creative and data-driven Crypto Marketing Specialist to join their team in Stellenbosch , offering a flexible hybrid work arrangement. You will be responsible for developing and executing marketing strategies to promote our client's products and services within the vibrant Crypto & Blockchain community. This role requires a deep understanding of digital marketing, community engagement, and the unique nuances of marketing in the cryptocurrency space. Your efforts will be key to building brand awareness, driving user acquisition, and fostering a strong community presence.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels (social media, content marketing, email, paid advertising).
• Manage and grow social media communities on platforms relevant to the crypto space (e.g., Twitter, Discord, Telegram).
• Create engaging content, including blog posts, articles, infographics, and video scripts, tailored for a crypto audience.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Collaborate with the product and development teams to align marketing efforts with product roadmaps.
• Engage with the crypto community, respond to inquiries, and build strong relationships with influencers and partners.

Requirements

• Proven experience in digital marketing, with a strong focus on the cryptocurrency or blockchain industry.
• Excellent understanding of social media marketing, content creation, and community management.
• Proficiency with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Strong writing and communication skills, with the ability to articulate complex crypto concepts simply.
• Familiarity with SEO best practices and SEM campaigns.
• A passion for DeFi , NFTs, and the broader Web3 ecosystem.

Benefits

• Competitive pro-rata salary commensurate with experience.
• Flexible hybrid work schedule combining office and remote work.
• Opportunity to work in a dynamic and fast-growing industry.
• Exposure to leading projects in the blockchain space.
• Collaborative team environment with opportunities for professional growth.