CRO Specialist

Communicate Finance; Wes-Kaap; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Communicate Finance is seeking a results-driven CRO Specialist to optimise digital performance across eCommerce and lead-generation efforts. You will analyse website data, plan tests and collaborate with UX/UI, content, design, development and marketing teams to lift conversion rates.

Bring strong analytical skills and experience with GA4, GTM, Optimizely or equivalent, plus a track record of turning data into actionable business decisions.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Data Analytics, UX/UI, Information Systems or related field.
• CRO, Google Analytics or Digital Marketing certifications are advantageous.

Responsibilities

• Analyse website and customer journey data to identify conversion opportunities and friction.
• Develop and implement CRO strategies to improve conversion rates and digital performance.
• Plan, execute and analyse A/B and multivariate testing programmes.
• Conduct user behaviour analysis using GA4, Hotjar, Clarity, or similar tools.
• Optimise landing pages, journeys, forms and CTAs to boost engagement and conversions.
• Collaborate with UX/UI, content, design, development and digital marketing teams to implement optimisation initiatives.
• Monitor KPIs and provide actionable insights to stakeholders.
• Experience with GA4, GTM and conversion tracking is advantageous.

Skills

Web analytics

CRO strategy

A/B testing

Multivariate testing

User behavior analysis

Landing page optimization

Cross-functional collaboration

KPI reporting

Google Analytics 4

Digital marketing

Education

Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Data Analytics, UX/UI, Information Systems

CRO / Google Analytics certifications

Job description

Skills & Experience:

• Analyse website and customer journey data to identify conversion opportunities and areas of friction
• Develop and implement CRO strategies focused on improving conversion rates and digital performance
• Plan, execute and analyse A/B and multivariate testing programmes
• Conduct user behaviour analysis using tools such as Google Analytics 4, Hotjar, Microsoft Clarity or similar platforms
• Optimise landing pages, website journeys, forms and calls-to-action to improve user engagement and conversion
• Work closely with UX/UI, content, design, development and digital marketing teams to implement optimisation initiatives
• Monitor key performance indicators and provide actionable insights and recommendations to stakeholders
• Experience with Google Analytics 4, Google Tag Manager and conversion tracking is advantageous
• Experience with tools such as Optimizely, VWO, AB Tasty or similar testing platforms is advantageous
• Strong analytical and reporting skills, with the ability to translate complex data into clear business recommendations
• Experience within eCommerce, lead generation or performance marketing environments is advantageous

Qualification:

• Bachelor's Degree or Diploma in Marketing, Digital Marketing, Business, Data Analytics, UX/UI, Information Systems or a related field
• Relevant CRO, Google Analytics or Digital Marketing certifications are advantageous