CRM Specialist: Systems

Sun International; Sandton; On-site; ZAR 720,000 - 1,000,000; Full time

Job summary

SunBet CRM Specialist: Systems role focuses on configuring and managing CRM platforms such as XtremePush, PAM, and external partners, ensuring compliant, reliable player journeys across digital channels.

Collaborate with CRM, Product, IT Operations and Compliance teams to troubleshoot integrations, monitor platform performance and support bonus and gamification configurations for enhanced player engagement.

Qualifications

• Bachelor’s degree or advanced diploma in a relevant field.
• Certification in XtremePush or comparable CRM/Martech platform.
• SQL certification or demonstrated proficiency in SQL.
• API Integration certification preferred.
• GAIQ preferred.

Responsibilities

• Configure and administrate SunBet CRM/Martech platforms.
• Manage XtremePush configuration and PAM integrations.
• Oversee API integrations and platform configuration.
• Support transactional and marketing journeys across channels.
• Monitor deliverability of emails and SMS communications.
• Provide reporting on campaign performance and system health.

Skills

Customer Centricity

Problem-Solving

Collaboration

Adaptability

Lifelong Learning

Integrity

Teamwork

Continuous Improvement

Data Analysis

Education

Bachelor’s Degree / Advanced Diploma in Marketing Technology, CS, IT or related

XtremePush or comparable platform certification

SQL certification

API Integration certification

GAIQ

Tools

XtremePush

SQL

APIs

Email Deliverability

Excel

BI Tools

Job description

The CRM Specialist: Systems is responsible for the technical configuration, integration and operational management of SunBet’s CRM systems and communication infrastructure. The role manages platforms including XtremePush, PAM and external email and SMS communication partners, ensuring reliable, compliant and well-designed player journeys across digital channels. Working closely with CRM, Product, IT Operations and Compliance teams, the role will manage system integrations and APIs, troubleshoot technical issues, support bonus and gamification configurations, monitor platform performance and ensure SunBet’s CRM technology effectively supports player engagement and retention strategies.

Core behavioural & Technical / proficiency competencies

Behavioural

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical

• CRM & Martech Systems Administration
• XtremePush Platform Configuration & Administration
• API & Systems Integration
• CRM, PAM & Bonus Engine Integration
• Transactional & Marketing Journey Mapping
• Email Infrastructure & Deliverability Management
• SMS Gateway & Communications Management
• Player Account Management (PAM) Systems
• Bonus & Gamification Configuration
• Campaign & Systems Reporting
• SQL & Data Analysis
• Excel & BI Tools
• Technical Troubleshooting & Incident Resolution
• CRM Platform Performance Monitoring
• Data Privacy, Security & Regulatory Compliance
• Vendor & Stakeholder Relationship Management
• Digital & AI-enabled CRM Tools

Requirements

Qualifications

• Relevant Bachelor’s Degree / Advanced Diploma (NQF 7) in Marketing Technology, Computer Science, Information Technology or a related field [Required]
• Certification in XtremePush or a comparable CRM/Martech platform [Required]
• SQL certification or demonstrated SQL proficiency [Required]
• API Integration or Systems Administration certification [Preferred]
• Google Analytics Individual Qualification (GAIQ) [Preferred]

Experience

• 3-5 years’ experience in CRM systems and Martech engineering
• Experience within an online gaming or sports betting environment
• Demonstrated experience with API integrations and platform configuration
• Experience configuring and administering CRM/Martech platforms
• Experience troubleshooting integrations between CRM and supporting systems
• Experience with transactional and marketing communication infrastructure
• Exposure to campaign and system performance reporting and analysis

SunBet is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.

If you have not heard from us within 14 days of the closing date, please consider your application unsuccessful. #ZT