CRM SPECIALIST

JSB Sports Betting; Cape Town; On-site; ZAR 480,000 - 720,000; Full time

Job summary

JSB Sports Betting in Cape Town seeks a hands-on CRM Specialist to build data-driven player lifecycle campaigns across casino, crash, and sports verticals. You will own the CRM content calendar and craft high-converting copy for Email, SMS, push notifications, and on-site messages.

You will optimize activation, retention, and lifetime value through real-time multi-channel execution, constant testing, and rigorous analytics.

Qualifications

• 3+ years in CRM, lifecycle, or direct marketing executing campaigns, automations and copy.
• 3+ years in iGaming, sports betting, or online casino sector.
• Hands-on with marketing engines: Optimove, FastTrack, Braze, SFMC, Axom.
• Basic HTML knowledge for email templates and testing.
• Strong Excel/Google Sheets, data reporting and manipulation.

Responsibilities

• Own and execute the daily/weekly CRM content calendar.
• Craft multichannel copy for Email, SMS, Push, and social channels.
• Audit, refresh and update templates to prevent fatigue and improve engagement.
• Coordinate real-time campaigns around sports events and promotions.
• Build dynamic segments and lifecycle journeys based on behaviour and data.
• Track KPIs and produce performance reports and dashboards.

Skills

CRM campaigns

Lifecycle marketing

Direct marketing copy

Data analysis

A/B testing

Multichannel marketing

Excel/Sheets

HTML basics

Compliance awareness

Communication under pressure

Tools

Optimove

FastTrack

Braze

Salesforce Marketing Cloud

Axom

Job description

• Position Title: CRM Specialist (iGaming)
• Department: Growth & Marketing / CRM
• Location: Cape Town Blouberg
• Reporting To: Head of CRM & Growth

Role Purpose

The iGaming CRM Specialist is a hands-on, execution-driven role responsible for building, scheduling, and optimizing data-driven player lifecycle campaigns across the casino, crash, and sports verticals. You will own the CRM content calendar, craft high-converting copy across Email, SMS, push notification. This role focuses on driving player activation, maximizing retention, reducing churn, and increasing lifetime value through precise, real-time multi-channel execution, continuous message refreshing, and rigorous A/B testing.

Key Responsibilities

1. Campaign Execution

• Calendar Ownership: Own, maintain, and execute the daily/weekly CRM content calendar, mapping out promotional drops, sports fixtures, and seasonal campaigns.
• Multichannel Copywriting: Craft engaging, conversion-driven copy tailored for Email campaigns, SMS, Push Notifications, and Social Media channels.
• Message Refreshing: Regularly audit, refresh, and update evergreen and automated messaging templates across all channels to prevent player fatigue, maintain high engagement, and keep content relevant.
• Timed Deployments: Coordinate and execute sports and live event campaigns in real-time, ensuring messaging hits players at the exact right moment using the right tools.
• Vertical Campaigns: Plan and execute tailored promotional calendars for Sportsbook (fixtures, major tournaments, boosted odds) and Casino/Crash (free spins, tournaments, cash drops, game launches).
• Platform Operations: Build, test, and deploy campaigns directly within multi-channel environments across Email, SMS, Push & On-site. (Hands-on experience with CRM tools is mandatory).
• Dynamic Segmentation: Utilize player behaviour, transactional data, and risk/gaming patterns to build, test, and manage complex behavioural micro-segments and personalized lifecycle journeys.
• Link Management: Manage, track, and shorten all campaign destination links, ensuring accurate attribution across all channels.

3. Optimization, A/B Testing, CTA Testing & Reporting

• A/B & CTA Testing: Continuously design and execute split tests on creative copy, email layouts, incentives (bonus structures, free bets, free spins), send times, communication channels, and Calls to Action (CTAs) to maximize click-through and conversion rates.
• Performance Analytics: Track core iGaming KPIs including Deposit Conversion Rate, GGR impact, Bonus Cost (Percentage of GGR), Opt-in Rates, and Churn Reduction.
• Reporting: Generate daily, weekly, and monthly campaign performance reports and data-driven dashboards.

4. Cross-Functional Collaboration & Compliance

• Cross-Team Alignment: Collaborate closely with Marketing, SEO, VIP and Creative teams. Align CRM campaigns with lobby merchandising, calendars, and new game releases.
• Compliance & Responsible Gambling: Ensure all campaigns strictly comply with local regulatory frameworks and incorporate safer gambling messaging where required.

Requirements & Qualifications

• Experience:
• Minimum 3 years of hands-on CRM, Lifecycle, or Direct Marketing experience executing campaigns, building automations, and writing direct-response copy.
• Minimum 3 years of total experience working strictly within the iGaming, Sports Betting, or Online Casino sector.
• Tech Stack & Technical Proficiency:
• Hands-on experience with industry-standard iGaming and marketing automation engines (e.g., Optimove, FastTrack, Braze, Salesforce Marketing Cloud, Axom or equivalent other tools).
• Basic knowledge of HTML required for email template testing, troubleshooting, and deployment.
• Strong skills with Excel, Google Sheets, data reporting, and data manipulation.
• Analytical & Commercial Acumen: Highly proficient in data analysis, segmentation logic, CTA optimization, and campaign attribution metrics; strong understanding of iGaming economics (GGR, NGR, bonus abuse, wagering requirements, and ROI on promotional spend).
• Execution: A data-driven, commercial, and proactive "doer" who is comfortable managing a busy content calendar, refreshing messaging templates, writing snappy copy under pressure, and executing campaigns under tight sports deadlines.