Developing Markets Lead

Sunbet; Johannesburg; On-site; ZAR 1,800,000 - 2,400,000; Full time

Job summary

SunBet seeks a Developing Markets Lead – Africa to drive growth across emerging African markets. You will own end-to-end country launches, coordinate licensing, regulatory compliance and cross-functional execution to deliver market entries and future performance improvements.

You will translate market intelligence and player insights into targeted commercial actions that boost player acquisition and revenue, manage stakeholder relationships, and lead a team in a fast-paced, regulated environment

Qualifications

• 8–10 years’ experience in online gaming or sports betting.
• Experience in African market operations and commercial management.
• Coordinated cross-functional teams toward shared outcomes.
• Exposure to African regulatory environments and licensing processes.

Responsibilities

• Lead end-to-end delivery of new country launches in Africa.
• Coordinate licensing, regulatory compliance and cross-functional delivery.
• Translate market intelligence into targeted commercial actions to drive growth.

Skills

Online Gaming Knowledge

African Market Ops

Market Entry Mgmt

Gambling Regulatory Frameworks

Licensing & Compliance

Commercial Performance

CRM & VIP

Player Behaviour Analysis

Market Intelligence

Cross-functional PM

Payment Gateways

Stakeholder Management

Strategic Decision Making

Report Writing

Market Briefings

Education

BCom / Business Administration

Key Gaming Licence (NGB)

Job description

The Developing Markets Lead – Africa is responsible for enabling SunBet’s growth across developing African markets through two key mandates: leading the end-to-end operational delivery of new country launches and supporting the ongoing commercial performance of existing African markets. The role coordinates market entry, licensing, regulatory compliance and cross-functional delivery, while translating market intelligence and player insights into targeted commercial actions that drive player acquisition and revenue growth

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Online Gaming & Sports Betting Industry Knowledge
• African Market Operations
• Market Entry & Launch Management
• African Gambling Regulatory Frameworks
• Gambling Licensing & Compliance
• Commercial & Market Performance Management
• CRM, VIP & Player Lifecycle Management
• Player Behaviour Data Analysis & Interpretation
• Market & Competitor Intelligence
• Player Acquisition & GGR Performance AnalysisCross-functional Project Management
• Payment Infrastructure, Mobile Money Networks & Gateways
• Stakeholder Management & Influence
• Strategic & Commercial Decision Making
• Report Writing, Market Briefing & Strategic Communication

Qualifications:

• BCom / Business Administration Degree or equivalent
• Key Gaming Licence (NGB), where applicable

Experience:

• 8–10 years’ experience in the online gaming or sports betting industry
• Experience in African market operations, commercial management and/or product roles
• Demonstrated experience coordinating cross-functional teams towards shared commercial or project delivery outcomes
• Exposure to African market operations and regulatory environments
• Experience working with CRM, VIP, Product and/or Sportsbook teams within a commercial gaming environment
• Understanding of gambling licensing and compliance processes across African jurisdictions
• Experience interpreting player behaviour and market intelligence to support commercial decision-making
• Experience coaching and developing junior team members
• Willingness and ability to travel to operating markets as required

Sun International is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.

“If you have not heard from us within 14 days of the closing date, please consider your application unsuccessful.”