CRM Campaign Specialist

OneDayOnly Offers (Pty) Ltd.; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

OneDayOnly Offers (Pty) Ltd. is seeking a Senior CRM Campaign Specialist to manage the lifecycle marketing across Email, Push and WhatsApp. You will own end-to-end campaigns, journeys and segmentation logic, driving engagement and revenue.

You will partner with the CRM Manager to ship campaigns, optimise live journeys, and implement test-driven improvements while upholding data privacy and best practices across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce or related field.
• 4–7 years’ experience in CRM, Email Marketing or Marketing Automation in eCommerce.
• Experience owning a CRM channel end-to-end with a performance target.
• Hands-on experience with Bloomreach, Netcore, Klaviyo, Braze, Salesforce Marketing Cloud, Emarsys or similar.
• Experience designing and running a testing roadmap, not just individual tests.
• Strong understanding of customer lifecycle marketing and automated journeys.
• Experience building and optimising automated customer journeys.
• Experience with customer segmentation and personalisation.
• POPIA knowledge as it applies to direct marketing, consent and suppression.
• Strong analytical and problem-solving skills; interpret campaign data and optimise.
• Experience leading or coaching a junior marketer; strong communication.
• Advanced Excel/Google Sheets skills; SQL knowledge.
• Basic HTML/CSS knowledge for email; familiarity with GA4, Tableau or Looker Studio.
• Experience with Push Notifications and WhatsApp marketing; familiarity with Asana, Jira, Litmus.

Responsibilities

• Own the build, QA, scheduling and deployment of CRM campaigns across Email, Push Notifications and WhatsApp.
• Own WhatsApp end-to-end content approach, growth and performance targets.
• Set and maintain build and QA standards for the CRM team.
• Maintain and optimise the CRM/ESP setup: templates, triggers, workflows.
• Ensure campaigns meet brand and quality standards.

Skills

CRM

Email Marketing

Data analysis

Campaign testing

Personalisation

POPIA knowledge

Project management

Communication skills

Team mentoring

SQL knowledge

Education

Bachelor’s degree in Marketing/Business/Commerce

Tools

Bloomreach

Netcore

Klaviyo

Braze

Salesforce Marketing Cloud

Emarsys

GA4

Tableau

Looker Studio

HTML/CSS basics

Asana

Jira

Litmus

Job description

About Us

Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.

We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party!

About You

We’re looking for a proactive, analytical and technically strong Senior CRM Campaign Specialist to join our Marketing team. Working closely with the CRM Manager, you’ll own the day-to-day running of OneDayOnly’s lifecycle marketing across Email, Push Notifications, WhatsApp and other CRM channels.

We’re looking for someone who thinks proactively, identifies opportunities for optimisation and is passionate about delivering personalised customer experiences that drive engagement, retention and revenue. You’ll partner with the CRM Manager to turn our CRM strategy into what actually ships, owning the campaigns, the live customer journeys, the segmentation logic behind them, and the testing roadmap that decides what we try next.

Responsibilities:

CRM Campaign Management

• Own the build, QA, scheduling and deployment of CRM campaigns across Email, Push Notifications and WhatsApp.
• Own WhatsApp end to end, including its content approach, growth and performance target.
• Set and maintain the build and QA standards the CRM team works to.
• Maintain and optimize the CRM and ESP setup, including templates, triggers and workflows.
• Ensure all campaigns meet brand and quality standards.

Lifecycle Marketing

• Own the day-to-day performance of our automated customer journeys, including: Welcome Series, Browse Abandonment, Cart Abandonment, Post Purchase, Win-back, Re-engagement, Promotional Journeys.
• Make and implement optimisation decisions on live journeys, including timing, triggers, content, audience and suppression logic.
• Build and launch new journeys designed with the CRM Manager, owning the technical setup end to end.
• Identify gaps in the lifecycle programme and make the case for what’s missing.

Segmentation & Personalisation

• Build and maintain customer audiences and behavioural segments, and own the segmentation logic behind the programme.
• Implement dynamic content and personalisation across channels using our Customer Data Platform.
• Own day-to-day data hygiene, consent capture and suppression management across all CRM channels.
• Apply POPIA and direct marketing best practice in every campaign and journey.

Testing & Optimisation

• Own the CRM testing roadmap: what gets tested, in what order, and against which hypothesis.
• Design and run A/B and multivariate tests across CRM campaigns and journeys.
• Use control groups and holdouts so results are reliable and repeatable.
• Continuously optimise subject lines, content, send times, audiences and customer journeys.

Reporting & Insights

• Produce daily and weekly CRM performance reports, with commentary that explains what moved and why.
• Contribute analysis and evidence to the monthly CRM performance pack.
• Identify trends, risks and opportunities to improve engagement and retention.
• Report on owned channels against their agreed targets.

Cross-functional Collaboration

• Work closely with Creative, Brand, Merchandising, Product and Tech (if and when required) teams to deliver successful campaigns.
• Manage campaign briefs and coordinate assets.
• Build strong stakeholder relationships to ensure campaigns are delivered efficiently.

Team & Development

• Mentor and offer insights to the wider CRM team, providing guidance and assistance with day-to-day CRM activities.
• Share knowledge and best practices across CRM platforms, campaign builds, testing and reporting to support the team’s development.
• Provide ongoing support and feedback to help the CRM team grow and work confidently and independently.

Experience and Qualifications:

• Bachelor’s degree in Marketing, Business, Commerce or a related field, or equivalent experience.
• 4–7 years’ experience in CRM, Email Marketing or Marketing Automation, preferably within eCommerce.
• Experience owning a CRM channel or programme end to end, with a performance target attached to it.
• Hands-on experience using CRM platforms such as Bloomreach, Netcore, Klaviyo, Braze, Salesforce Marketing Cloud, Emarsys or similar, including build, automation and reporting.
• Experience designing and running a testing roadmap, not only executing individual tests.
• Strong understanding of customer lifecycle marketing.
• Experience building and optimising automated customer journeys.
• Experience with customer segmentation and personalisation.
• Working knowledge of POPIA as it applies to direct marketing, consent and suppression.
• Strong analytical and problem-solving skills.
• Experience interpreting campaign performance data and making optimisation recommendations.
• Experience leading or coaching a more junior marketer day to day — setting priorities, reviewing work and developing their skills.
• Excellent written and verbal communication skills.
• Highly organised with strong project management skills.
• Advanced Excel / Google Sheets skills.
• SQL knowledge.
• Basic HTML/CSS knowledge for email.
• Experience with GA4, Tableau or Looker Studio.
• Experience with Push Notifications and WhatsApp marketing.
• Familiarity with Asana, Jira and Litmus.

Values

• Challenge Accepted: We create bold campaigns, own our results, and push creative boundaries to make an impact.
• Solve Smart: We use insights, data, and innovation to solve marketing challenges creatively and effectively.
• Character Counts: We communicate honestly, ethically, and with creativity, building trust with customers and colleagues.
• Customer Obsessed: We deeply understand our audience, delivering content and campaigns that resonate and drive action.
• Seriously Unserious: We bring enthusiasm, wit, and fun to our campaigns and teamwork, while staying results-focused.