CRM Manager

supergroup; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Underground Ecom is a leading retention marketing agency partnering with ecommerce brands. We seek a CRM Manager to lead strategy and execution for 3–5 clients, focusing on Klaviyo automation and multi-channel retention programs. Hybrid in Cape Town with in-office 3 days a week.

You will manage client communications, content calendars and a creative team, delivering campaigns and reports that exceed expectations. A marketing background and strong communication are essential.

Qualifications

• Experience in account and project management.
• Bachelor's degree in Marketing, Communications or related field.
• Strong written and verbal communication skills.
• Detail-oriented with ability to juggle multiple accounts.
• Proficient in email marketing tools and best practices.
• Self-starter with a passion to learn.

Responsibilities

• Develop retention strategies for 3–5 ecommerce clients.
• Create content calendars, sending schedules and segmentation plans.
• Map and build automation in Klaviyo (flows and campaigns).
• Explore additional retention tactics (Messenger, SMS, loyalty programs).
• Present reports and strategies to clients, ensuring alignment and value.
• Lead campaigns, flows and technical execution within Klaviyo.
• Oversee a creative team to deliver quality content on time.
• Collaborate with Client Success to maximize client retention during peak periods (e.g., Black Friday).

Skills

Account management

Project management

Communication skills

Detail-oriented

Email marketing

Self-starter

Education

Bachelor's degree

Tools

Klaviyo

AI Content Creation Suite

Job description

CRM Manager

Salary: Competitive

Hours: Full time

Location: Hybrid/Cape Town (3 days a week in the office)

About Underground Ecom

Underground Ecom is a leading retention marketing agency, partnering with high-growth ecommerce brands around the world to deliver world-class retention strategies. As the largest Klaviyo Elite Partner in Europe and one of the UK's fastest-growing ecommerce agencies, we pride ourselves on driving measurable results and long-term client success.

Job Overview:

As CRM Manager, you will lead the strategy and execution of services for 3-5 ecommerce clients. The foundation of your role will be creating strategies, communicating with clients, executing within Klaviyo, and managing the projects to ensure we are delivering on our promises and exceeding expectations.

Overview of core responsibilities

• Creating a Retention Marketing Strategy for 3-5 Ecommerce clients

• Creating content calendars, sending schedules and segmentation strategies

• Creating automation maps, flow plans, building these in Klaviyo

• Creating additional strategies to maximise client retention including Messenger, SMS, Loyalty programs and others

• Communicate effectively with clients, presenting reports and strategy

• Campaigns, flows and technical execution within Klaviyo

• Managing a creative team to ensure we deliver quality content on time

• Handle copywriting for our clients with support of our AI Content Creation Suite

• Working with the Client Success team to ensure high client satisfaction and maximize client retention

• Working with the CS team to deliver additional services to clients over key trading periods (For Example Black Friday).

Qualifications:

• Experience in account and project management

• Bachelor's degree in Marketing, Communication, Business, or related field (preferred).

• Strong written and verbal communication skills with an emphasis on clarity.

• Detail-oriented and capable of managing multiple accounts.

• Proficient in email marketing tools and knowledgeable in best practices.

• Self-starter and avid learner!