CRM Manager

Salt Digital Recruitment; Cape Town; On-site; ZAR 669,600 - 948,600; Full time

Job summary

Salt Digital Recruitment is looking for a commercial leader in Cape Town to drive CRM strategies and optimise player journeys. You'll lead automation efforts, develop promotional campaigns, and leverage AI for enhanced performance.

This role demands 6+ years in CRM and a deep understanding of player journeys and retention economics. Join a fast-growing digital operation that values innovative thinking and execution.

Qualifications

• 6+ years of experience in CRM, retention, or lifecycle marketing.
• Experience in sports betting, iGaming, or a similar digital environment is an advantage.
• Strong hands-on experience with modern CRM platforms.

Responsibilities

• Design and optimise automated player journeys across various stages.
• Lead strategic thinking and execution of marketing campaigns.
• Improve promotional efficiency and manage CRM trading.

Skills

Experience in CRM

Digital marketing

Analytical skills

Understanding of retention economics

Campaign management

Tools

CRM platforms

Job description

Salary: R 60 000,00 - R 85 000,00 CTC per month (depending on experience)
Location: Cape Town (onsite)

Overview

Can you look at a player base and instantly see where the value is hiding? We aren’t looking for someone to manage a "send calendar" or a reporting dashboard; we are looking for a commercial leader who views CRM as one of the sharpest levers in the business to drive activation and protect margin. This role is for a specialist who understands the "math and the message" behind the lifecycle. You will join a fast‑growing digital operation where you’ll have the room to build, sharpen, and modernise player journeys rather than just maintaining them. You will balance high‑level strategy with hands‑on execution, shaping everything from first‑deposit momentum and churn prevention to the future of AI‑driven, omnichannel loyalty.

Duties and Responsibilities

• Designing and optimising automated player journeys across onboarding, activation, retention, and VIP development
• Leading both the strategic thinking and the day‑to‑day execution of campaigns across email, SMS, push, and onsite messaging
• Improving promotional efficiency by building bonus, free bet, and reward campaigns with strong commercial discipline and better ROI
• Managing CRM trading across tactical offers, major sporting moments, and always‑on lifecycle communications
• Utilising AI and predictive thinking to improve timing, relevance, and operational efficiency
• Driving reporting, testing, and incrementality to ensure full commercial accountability across the CRM programme
• Shaping transactional CRM touchpoints, including registration, deposits, and KYC events

Requirements

• 6+ years of experience in CRM, retention, or lifecycle marketing
• Deep experience in sports betting, iGaming, or a similar high‑frequency digital environment (e.g. Crypto) is a major advantage
• Strong hands‑on experience with modern CRM platforms
• A sophisticated understanding of player journeys, segmentation, and complex automation
• Commercial mastery of bonus structures, retention economics, and campaign ROI
• Analytical comfort in interpreting cohort data, incrementality, and player‑value metrics
• Practical appreciation for how AI can be leveraged to improve CRM performance and speed