CRM Growth Lead: Lifecycle & Automation

Mr D; Cape Town; On-site; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Birthday leave

Free parking

Prosus Academy access

Job summary

Mr D, a division of the Takealot Group, seeks a CRM Lead to drive customer engagement and lifecycle marketing in Cape Town. Lead a high-performing team and champion data-driven CRM initiatives across restaurants, groceries and on-demand services.

You will own automation-led lifecycle marketing, personalised journeys, and KPI-driven optimisation, partnering with Product, Data, Marketing and Merchandising teams to grow customer lifetime value.

Qualifications

• 5+ years in CRM or lifecycle marketing roles.
• 2+ years managing multiple direct reports.
• Experience executing multi-channel campaigns (push, email, in-app).
• Hands-on experience with CRM/MarTech platforms in complex environments.
• Experience working with large consumer bases at scale.

Responsibilities

• Develop and execute end-to-end CRM strategies with automation and personalization at scale.
• Build and manage a customer-centric CRM calendar and always-on lifecycle automation.
• Provide leadership to the CRM team and ensure clear ownership across lifecycle strategy, execution and optimisation.
• Collaborate with Product, Data, Engineering, Marketing and Merchandising to align CRM with business priorities.

Skills

CRM strategy

Marketing automation

Braze

Salesforce

Team leadership

Data analytics

Education

Relevant tertiary qualification

Tools

Braze

Salesforce

Job description

Mr D, a division of the Takealot Group, seeks a CRM Lead to drive customer engagement and lifecycle marketing in Cape Town. Lead a high-performing team and champion data-driven CRM initiatives across restaurants, groceries and on-demand services.

You will own automation-led lifecycle marketing, personalised journeys, and KPI-driven optimisation, partnering with Product, Data, Marketing and Merchandising teams to grow customer lifetime value.