Creative Content Lead

Sweepsouth; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Opportunity to help build a brand-new offering

Collaborative work environment

Flexibility and autonomy

Flexibility and growth

Job summary

A growing digital service company in South Africa is seeking a Creative Content Lead to shape and drive its brand voice and storytelling. The successful candidate will manage content creation across marketing channels, including email and social media, ensuring consistency and clarity. This role requires strategic thinking, excellent writing skills, and a minimum of 4 years' experience in content marketing. Join us to contribute to a fast-growing, impact-driven company.

Qualifications

• Minimum 4 years of experience in content marketing, copywriting, or brand communications.
• Strong understanding of SEO best practices and keyword strategy.
• Confident using analytics tools such as Google Analytics to measure performance.
• Excellent writing, editing, and storytelling skills.
• Proven experience managing content across multiple channels.
• Experience managing content across email, social, paid, and web.
• Working knowledge of WordPress and content publishing workflows.

Responsibilities

• Lead and maintain the content strategy across all verticals and audiences.
• Develop and manage the content calendar.
• Own day-to-day content creation and approvals.
• Work with the CRM Manager to plan and execute communication journeys.
• Collaborate with internal teams to document and evolve content processes.

Skills

Content marketing

Copywriting

Brand communications

SEO best practices

Analytics tools

WordPress

Collaboration

Education

Bachelor's degree (marketing/communications)

Tools

WordPress

Google Analytics

Search Console

Job description

Creative Content Lead

Sweepsouth City of Cape Town, Western Cape, South Africa

The Creative Content Lead shapes and drives Sweepsouth’s brand voice, storytelling, and creative direction across all customer touchpoints. This role combines strategic thinking with hands‑on execution to ensure every piece of communication is clear, consistent, and true to the Sweepsouth brand. You will lead content creation across our core marketing and CRM channels, including email, SMS, push notifications, pop‑ups, blog, social media, and paid assets.

Key Responsibilities

• Lead and maintain the Sweepsouth content strategy across all verticals and audiences.
• Develop and manage the content calendar, ensuring alignment with campaign priorities, seasonality, and performance goals.
• Oversee content planning and delivery for all owned and paid channels, including email, SMS, social, blog, pop‑ups, and site content.
• Maintain a consistent tone of voice and brand standard across every channel and format.

Execution and Optimisation

• Own day‑to‑day content creation and approvals, including mailers, social posts, paid ad copy, push notifications, and onsite copy.
• Partner with design and commercial teams to execute campaigns efficiently and on brand.
• Implement and monitor A/B testing for subject lines, CTAs, and content variations to improve engagement and conversion.
• Use analytics and insights to refine messaging, identify trends, and guide content decisions.

Lifecycle and CRM Collaboration

• Work with the CRM Manager to plan and execute lifecycle and automated communication journeys.
• Create content that supports segmentation, retention, and reactivation strategies across customer cohorts.
• Ensure timely delivery and strong alignment between content and CRM objectives.

Cross‑functional Collaboration

• Partner with design, paid media, and operations teams to deliver cohesive campaigns.
• Support SweepStar communication initiatives, including SMS, WhatsApp, and newsletters, in line with the SweepStar content strategy.
• Collaborate with internal teams to document and evolve all content processes, tone guidelines, and communication frameworks.

Skills and Experience Required

• Minimum 4 years of experience in content marketing, copywriting, or brand communications, ideally within a digital or e‑commerce environment.
• Strong understanding of SEO best practices, keyword strategy, and on‑site optimisation to drive organic performance.
• Confident using analytics tools such as Google Analytics and Search Console to measure performance and identify opportunities for improvement.
• Deep interest in using AI to enhance content creation, with knowledge of how to apply and build AI‑assisted workflows for research, writing, and optimisation.
• Excellent writing, editing, and storytelling skills with the ability to adapt tone and style across audiences and platforms.
• Proven experience managing content across multiple channels, including email, social, paid, and web.
• Working knowledge of WordPress and content publishing workflows.
• Highly organised, collaborative, and detail‑oriented, with a passion for maintaining brand consistency.

Attributes

• Creative yet strategic thinker with strong attention to detail.
• Curious, adaptable, and proactive, thrives in a fast‑paced, evolving environment.
• Collaborative and team‑focused, comfortable working across multiple departments.
• Passionate about the Sweepsouth mission and the people behind it.

What We Offer

• A unique opportunity to help build and lead a brand‑new offering at Sweepsouth.
• The chance to work closely with product and leadership teams in a collaborative environment.
• The excitement of working in a fast‑growing, impact‑driven company.
• Flexibility, autonomy, and the opportunity to grow in a multi‑faceted role.

How to Apply

Send your CV and a short motivation to [e-mail] with the subject line: Creative Content Lead

Join us at Sweepsouth and be part of a team that is dedicated to providing exceptional service and making a positive impact on the lives of our customers and SweepStars! To read more about us visit www.sweepsouth.com