Conceptual Copywriter

Capitec Bank; Stellenbosch; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Capitec Bank in Stellenbosch is seeking an experienced Specialist: Copywriter to join our creative team. You will craft persuasive copy for integrated campaigns across TV, radio, digital and social channels while maintaining brand voice and governance.

The role requires strategic thinking, collaboration with designers, marketers, product teams, and agencies, and a portfolio demonstrating cross-channel impact. Multilingual communication experience is a plus, with Sesotho or isiZulu advantageous.

Qualifications

• 5+ years of professional copywriting experience in an advertising or brand environment.
• Experience delivering through-the-line marketing campaigns across traditional and digital channels.
• Portfolio showcasing cross-channel campaigns and strong conceptual skills.

Responsibilities

• Contribute to campaign ideation and creative concept development.
• Interpret complex briefs and translate into compelling communication solutions.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated campaigns.
• Ensure all copy meets brand, legal, compliance, and quality standards.

Skills

Campaign conceptualisation

Brand storytelling

Advertising copywriting

Script writing

Digital content creation

Social media copywriting

Marketing communications

Content strategy

Editorial review and quality assurance

Education

Relevant qualification in advertising, marketing, creative writing or related

Advertising-focused institutions (AAA School of Advertising, Vega, Red & Yellow) advantageous

Job description

Job Purpose

To create impactful, audience-centric copy and concepts that strengthen the brand, drive engagement, and support business objectives across all customer touchpoints. The role requires a versatile writer capable of translating complex briefs into compelling creative solutions across traditional and digital platforms.

About the Role

We are looking for a highly strategic and experienced Specialist: Copywriter to join our creative team. This role is suited to an intermediate to senior-level copywriter with a strong advertising background and proven experience developing compelling campaigns across multiple channels.

The successful candidate will be equally comfortable crafting a campaign concept for television and radio as they are writing digital content, social media copy, customer communications, and integrated marketing campaigns. This role requires someone who can think beyond execution and contribute strategically to brand storytelling, campaign development, and creative problem-solving.

Creative portfolio link must be shared with application.

Job Requirements

Copywriting & Creative Development

• Develop compelling copy for integrated marketing campaigns.
• Write for multiple channels including:
  • Television
  • Radio
  • Digital advertising
  • Social media
  • Brand and campaign collateral
• Produce copy that aligns with brand tone and communication principles.
• Craft campaign concepts, headlines, taglines, scripts, and long-form content where required.
• Translate strategic marketing objectives into creative communication solutions.

Strategic Contribution

• Participate in campaign ideation and creative concept development.
• Interpret and respond to complex marketing briefs.
• Contribute strategic thinking during campaign planning and messaging development.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated solutions.

Quality & Brand Governance

• Ensure all copy meets brand, legal, compliance, and quality standards.
• Maintain consistency of voice and messaging across channels.
• Adapt messaging for different audience segments and communication objectives.

Collaboration

• Partner closely with designers and creative teams throughout campaign development.
• Present and motivate creative recommendations to stakeholders.
• Provide constructive feedback during creative reviews.

Experience

• 5+ years' professional copywriting experience.
• Proven experience within an advertising agency, creative agency, or brand marketing environment.
• Demonstrated experience delivering through-the-line marketing campaigns.
• Portfolio showcasing work across traditional and digital channels.
• Strong conceptual and campaign development experience.
• Exposure to financial services, retail, or consumer brands.
• Ability to write or communicate in an African language, with Sesotho preferred and isiZulu advantageous, to support multilingual communication requirements.

Education

• Relevant qualification in advertising, marketing, creative writing or any related creative discipline
• Qualifications from institutions such as AAA School of Advertising, Vega School, Red & Yellow, or similar advertising-focused institutions will be advantageous

Competencies

Technical Skills

• Campaign conceptualisation
• Brand storytelling
• Advertising copywriting
• Script writing
• Digital content creation
• Social media copywriting
• Marketing communications
• Content strategy
• Editorial review and quality assurance

Behavioural Competencies

• Strategic thinker
• Creative problem solver
• Strong commercial awareness
• Excellent communication skills
• Detail-oriented
• Stakeholder management
• Adaptability and versatility
• Ability to manage multiple priorities

Condition of employment

• Clear criminal and credit record

Capitec is committed to diversity, applications to this position will strictly be considered in support of our employment equity goals.