Freelancer: Mid- Copywriter

VML; Cape Town; Hybrid; ZAR 207,000 - 344,000; Part time

Job summary

VML is seeking a Freelancer Mid Copywriter in Cape Town to craft breakthrough concepts and compelling copy across brand experiences, social media, and multi-channel campaigns. The role partners with a Mid Art Director to develop concepts aligned with client objectives, while maintaining brand voice and high-quality execution.

You will own the copy process from brainstorming to final delivery, present work confidently to teams and clients, and actively contribute innovative ideas in a

Qualifications

• Bachelor’s degree in English, Communications, Advertising, or a related field.
• 3–5 years of copywriting experience in a reputable advertising agency.
• Exceptional conceptual thinking and storytelling abilities.
• Impeccable writing skills, including grammar, punctuation, and style.
• Deep understanding of social media marketing and best practices across different platforms.
• Experience working on integrated campaigns across multiple channels.
• Strong presentation and communication skills, both written and verbal.
• Ability to work effectively under pressure and meet tight deadlines.

Responsibilities

• Concept Development & Execution across platforms.
• Take ownership of the copywriting process from brainstorming to final execution.
• Present creative work confidently to internal teams and clients.
• Actively participate in brainstorms and contribute innovative ideas.
• Collaborate with cross-functional teams to ensure seamless project execution.

Skills

Copywriting

Storytelling

Presentation skills

Working under pressure

Education

Bachelor’s degree in English, Communications, Advertising, or related field

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Freelancer : Mid Copywriter

What you’ll do:

** Concept Development & Execution **

• Partner with a Mid Art Director to develop breakthrough creative concepts that align with client objectives and resonate with target audiences.
• Take ownership of the copywriting process from initial brainstorming to final execution, ensuring high-quality, engaging, and error-free copy across all platforms.
• Present creative work confidently and persuasively to internal teams and clients.
• Actively participate in brainstorms and contribute innovative ideas.

Strategic Thinking & Collaboration

• Collaborate effectively with cross-functional teams, including account management, strategy, production, and technology, to ensure seamless project execution.
• Stay abreast of industry trends, best practices, and emerging technologies to inform creative development.
• Demonstrating a positive and collaborative attitude, contribute to a positive and inspiring team environment

** Craft & Quality **

• Maintain a meticulous attention to detail and a commitment to producing high-quality work. Ensure brand consistency and adherence to client style guides.
• Proactively seek feedback and continuously strive to improve writing skills.

What you’ll need:

• Bachelor’s degree in English, Communications, Advertising, or a related field.
• 3-5 years of copywriting experience within a reputable advertising agency.
• Exceptional conceptual thinking and storytelling abilities.
• Impeccable writing skills, including grammar, punctuation, and style.
• A deep understanding of social media marketing and best practices across different platforms (Facebook, Twitter, Instagram, YouTube, TikTok, etc.).
• Experience working on integrated campaigns across multiple channels.
• Strong presentation and communication skills, both written and verbal.
• Ability to work effectively under pressure and meet tight deadlines.

#Freelance #Creative #CPT

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.