Mw Digital Copywriter

99 Cents; Cape Town; On-site; ZAR 360,000 - 480,000; Full time

Job summary

99 Cents in Cape Town is seeking a Mid-weight TTL Copywriter to work on one of South Africa's biggest retail accounts. You move between TVC concepts and web banner headlines with the same voice, and you understand that a retail leaflet is a real opportunity.

You will produce concepts across radio, TV, print, POS, OOH, social, newsletters and web. You will join a creative team that argues about ideas because they love them, and you will need to be comfortable pitching your ideas to clients and

Qualifications

• An eye for detail and ability to work under pressure with up-to-date digital marketing and social media knowledge.
• Collaborate with art directors to generate creative ideas and concepts meeting the client's brief.
• Produce scripts and concepts with visuals to communicate ideas to clients.
• Understand the target audience and the business behind the advert/campaign.
• Solid knowledge of the digital landscape and opportunities to amplify campaigns.
• Know the difference between ad units and ensure correct specifications from the start.
• Meet with creative director and account managers before presenting ideas.
• Pitch ideas to clients; copywriter role heavily involved in presentations.

Responsibilities

• Provide concepts and write across radio, TV, print, POS, OOH, social, newsletters and web.
• Work within a creative team that debates ideas because they love them.

Skills

Eye for detail

Under pressure

Digital marketing

Social media trends

Pitching ideas

Presentation skills

Concept development

Job description

We've read a lot of job applications. We've also watched a lot of bad ads. We'd like to stop doing both.

99c is a full-service agency in Cape Town, and we're looking for a Mid-weight TTL Copywriter to work on one of South Africa's biggest retail accounts.

You're the writer who doesn't treat ATL and digital as separate disciplines, because they're not. You move between a TVC concept and a web banner headline without losing momentum or voice. You understand that a retail leaflet is still an opportunity, and you're constitutionally incapable of letting it be boring.

You'll provide concepts and write across radio, TV, print, POS, OOH, social, newsletters, and web, and you'll care about all of it equally. You'll work inside a creative team that argues about ideas because it loves them.

If your portfolio makes people stop scrolling, we want to hear from you.

Minimum relevant experience and skills/attributes required:

• An eye for detail, ability to work well under pressure, as well as being up to date with the latest digital marketing, social media trends, and technologies are essential requirements
• Working closely with an art director to generate creative ideas and concepts to fulfil the client's brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert/campaign is targeted at
• Sound knowledge of the digital landscape - with an ability to locate opportunities to tactically amplify the campaign
• Knowing the difference between ad units - and having the attention to detail to ensure you are providing all the correct specifications from the get-go
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients (as a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)