Content & Strategy Specialist

WatersEdge Solutions; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Benefits offered by this job

Competitive compensation

Career advancement opportunities

Innovative working culture

Job summary

A logistics compliance business in Johannesburg is seeking a Content & Strategy Specialist to enhance brand visibility through integrated marketing strategies. The ideal candidate will have 3–5 years of relevant experience, a bachelor's degree in marketing or communications, and a strong grip on content creation and SEO. In this role, you will develop content marketing strategies, produce engaging materials, and spearhead digital marketing initiatives in a collaborative environment, offering competitive compensation and opportunities for career advancement.

Qualifications

• 3–5 years’ experience in marketing, preferably in B2B or professional services.
• Proven experience in content writing, SEO, and campaign development.
• Excellent copywriting, editing, and creative thinking abilities.

Responsibilities

• Develop and implement digital content marketing strategies aligned to business goals.
• Create engaging, SEO-optimised content for blogs, social media, websites, and whitepapers.
• Manage and grow social media platforms, monitor engagement, and adapt content accordingly.

Skills

SEO writing

Content creation

Project management

Stakeholder communication

Education

Bachelor’s degree in Marketing or Communications

Tools

CRM

Email marketing tools

Social media platforms

Job description

Location: In-Office – Melrose Arch, Johannesburg
Employment Type: Full-Time
Industry: Logistics & Supply Chain | Marketing | Strategy

WatersEdge Solutions is partnering with a dynamic and rapidly growing logistics compliance business to recruit a Content & Strategy Specialist. This role is ideal for a marketing all-rounder who blends creative content creation with strategic insight and execution excellence. If you’re a hands‑on storyteller who thrives in a high‑growth, B2B environment—this opportunity is for you.

About the Role

You’ll be responsible for designing and executing integrated content strategies that build brand awareness and drive inbound engagement. From campaign planning and SEO writing to social media execution and brand consistency, you’ll play a vital part in elevating visibility and credibility across digital channels.

Key Responsibilities

• Develop and implement digital content marketing strategies aligned to business goals
• Create engaging, SEO-optimised content for blogs, social media, websites, and whitepapers
• Collaborate with digital marketing and business stakeholders to translate strategy into execution
• Manage and grow social media platforms, monitor engagement, and adapt content accordingly
• Lead creative content initiatives (including videos and dynamic assets) that align with brand identity
• Conduct competitor research and market trend analysis to inform content strategy
• Align brand tone and voice across all external communication and digital touchpoints
• Analyse campaign performance and prepare actionable reports using key content KPIs
• Coordinate with external designers or agencies to ensure content quality and brand alignment

What You’ll Bring

• 3–5 years’ experience in marketing, preferably in B2B or professional services
• Bachelor’s degree in Marketing, Communications, Business, or relevant experience
• Proven experience in content writing, SEO, and campaign development
• Strong project management and stakeholder communication skills
• Working knowledge of marketing tools: CRM, email marketing, SEO, automation, LinkedIn, and social media platforms
• Excellent copywriting, editing, and creative thinking abilities
• A collaborative mindset, attention to detail, and the drive to improve continuously

Nice to Have

• Experience working in logistics, compliance, or technology services
• Familiarity with e-commerce platforms or email marketing automation tools
• Comfort leading and mentoring a small content or social media team
• Confidence running A/B tests and interpreting marketing analytics

What’s On Offer

• Opportunity to shape the content strategy of a fast-growing business
• Full creative ownership across diverse digital marketing initiatives
• Exposure to a highly collaborative, global-facing marketing team
• Work in a culture that values innovation, excellence, and agility
• Competitive compensation with potential for career advancement

Company Culture

Our client fosters a high-performance, people-first culture rooted in humility, collaboration, and innovation. You’ll join a team that values quality, creativity, and a supportive workplace environment. They’re known for being both driven and down-to‑earth, offering structured growth, continuous learning, and genuine recognition of great work.

If you have not been contacted within 10 working days, please consider your application unsuccessful.