Content & Campaign Specialist

Black Pen Recruitment; Cape Town; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Black Pen Recruitment is assisting a financial services client in Cape Town to appoint a Content & Campaign Specialist. The role focuses on executing marketing plans, strengthening brands, driving audience engagement and expanding market presence.

The position is full-time and hybrid, with on-site probation in Mowbray. Collaboration across marketing functions is key to delivering integrated campaigns, strong content, and measurable results.

Qualifications

• 3–5 years in marketing, campaign management, or content strategy, preferably within the financial services or regulatory sector.
• Proven ability to distil complex financial legislation and compliance updates into clear, persuasive content for B2B and B2C audiences.
• Highly organised in planning and executing integrated marketing campaigns and managing ad-hoc marketing requests from regional offices.
• Hands-on experience in SEO, SEM, social media, and marketing technology (Google Ads, Analytics, and CRMs).
• Strong interpersonal skills to support regional managers, business unit owners and external vendors while ensuring national brand integrity.

Responsibilities

• Technical Interpretation: Distil complex financial services legislation, compliance updates, and industry regulations into clear, engaging, and accessible marketing content.
• Content Creation & Copywriting: Develop high-quality content for digital platforms, including social media, email, newsletters and websites, ensuring a professional tone that simplifies technical concepts for diverse audiences.
• Content Integrity: Audit and maintain website and marketing materials to ensure they remain accurate and aligned with the latest regulatory standards.
• Brand Communication: Drive brand consistency across all touch points to strengthen market presence and brand awareness for our client.

Skills

SEO

Google Ads

Social media marketing

Copywriting

Campaign management

Analytics

Stakeholder management

Content creation

Education

Marketing/Communications Degree or Diploma

Tools

Google Analytics

CRM software

Job description

Our client’s passion is keeping businesses in business. As a national supplier of risk management services to independent financial advisors and other licensed financial service providers (FSPs), they know this can only be achieved through the calibre of people they employ – people who are client focused, set themselves high standards of delivery and have a willingness to go the extra mile.

Role Overview

As Content & Campaign Specialist, you will be integral to executing marketing plans that strengthen our client’s brands, drive audience engagement, and expand their market presence. This role is perfect for someone who thrives in a dynamic, fast-paced environment and enjoys collaborating across various marketing functions.

This is a full-time, hybrid position, offering the flexibility of working both remotely and from our head office in Mowbray, Cape Town. During the probation period, you will be required to work on-site full-time.

Job Type: Full Time/Permanent

Location: Mowbray, Cape Town

Workplace: Hybrid

Reporting to: Marketing and Communications Manager

Requirements

• Degree or Diploma in Marketing, Communications, Journalism or related field.
• Certifications in SEO, Google Ads, or social media marketing are advantageous.
• Experience: 3–5 years in marketing, campaign management, or content strategy, preferably within the financial services or regulatory sector.
• Technical Interpretation & Copywriting: Proven ability to distil complex financial legislation and compliance updates into clear, persuasive content for both B2B and B2C audiences.
• Campaign & Project Management: Highly organised in planning and executing integrated marketing campaigns and managing ad-hoc marketing requests from regional offices.
• Digital Proficiency: Hands-on experience in SEO, SEM, social media, and marketing technology (Google Ads, Analytics, and CRMs).
• Stakeholder & Brand Management: Strong interpersonal skills to support regional managers, business unit owners and external vendors while ensuring national brand integrity.
• Performance Analytics: A data-driven approach to tracking campaign performance, lead generation, and ROI to drive strategic improvements.
• Campaign management-focused, with the ability to plan, execute, and optimise marketing campaigns to drive lead generation and results.
• Strong content creator, with excellent writing, editing, and communication skills to produce engaging and on-brand content across various channels.
• Results-oriented, with a strong focus on lead generation, conversion, and performance optimisation through paid media and email marketing.
• Collaborative team player, able to work effectively with internal teams and external vendors, contributing positively to team goals and project delivery.
• Highly organised, with strong time management skills and the ability to juggle multiple tasks while ensuring high-quality outcomes and meeting deadlines.

Responsibilities

Subject Matter Expertise & Content Strategy

• Technical Interpretation: Distil complex financial services legislation, compliance updates, and industry regulations into clear, engaging, and accessible marketing content.
• Content Creation & Copywriting: Develop high-quality content for digital platforms, including social media, email, newsletters and websites, ensuring a professional tone that simplifies technical concepts for diverse audiences.
• Content Integrity: Audit and maintain website and marketing materials to ensure they remain accurate and aligned with the latest regulatory standards.
• Brand Communication: Drive brand consistency across all touch points to strengthen market presence and brand awareness for our client.

Campaign Management & Digital Growth

• Integrated Campaigns: Own the end-to-end execution of marketing campaigns across email, digital advertising, and social media to drive lead generation and client retention.
• Digital Channel Coordination: Oversee the end-to-end production of company newsletters and the strategic scheduling of social media content.
• SEO & Paid Media Optimisation: Manage Google Ads while optimising website content to improve organic search rankings and traffic.
• Lead Generation & Nurturing: Implement and manage paid media strategies and email nurturing workflows to convert prospects into clients.

Analytics & Support

• Performance Reporting: Track and analyse key performance indicators (KPIs) for all campaigns, providing actionable insights for continuous improvement.
• Stakeholder Collaboration: Act as a central marketing resource for regional offices, internal departments, and external vendors to ensure the seamless execution of marketing initiatives.
• Digital Workflow Coordination: Provide guidance and quality oversight to junior assistants to ensure the accurate and timely execution of digital assets and campaign tasks.