Content Strategist and PR Lead

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Professional development budget

Flexible remote schedule

Work-life balance

Voice shaping opportunity

Job summary

Placements24 is seeking a Content Strategist and PR Lead to steer our client's communications from a fully remote position serving Bloemfontein and nationwide. You will define content strategies, manage storytelling, and align PR with brand objectives.

You will lead remote teams, craft compelling content across blogs, social media, and press materials, and measure impact with analytics to optimise reach and reputation in a growing organization.

Qualifications

• Master's degree or higher in a related field.
• Proven experience in content strategy and PR campaigns.
• Strong writing, editing and storytelling skills with portfolio.

Responsibilities

• Develop and implement a holistic content strategy that supports PR objectives and brand positioning.
• Create, curate, and manage content across blogs, social media, and press materials.
• Lead public relations efforts, including media outreach, crisis communication, and reputation management.
• Analyze content performance and PR metrics to optimize strategy and reach.
• Collaborate with internal teams to ensure consistent brand messaging and storytelling.
• Stay abreast of industry trends to identify new opportunities for content and PR.

Skills

Content strategy

Public relations

Digital marketing

SEO

CMS

Analytics

Education

Master's degree in Communications, Marketing, Journalism, or related field

Job description

About the Role

Our client is seeking an innovative and experienced Content Strategist and PR Lead to spearhead their communication initiatives from a fully remote position, serving the Bloemfontein area and extending nationwide. This senior role will define and execute compelling content strategies that align with public relations objectives, enhancing brand narrative and audience engagement across all digital and traditional channels. You will be instrumental in driving cohesive storytelling and managing our client's reputation. Thrive in a collaborative, remote-first culture that values creativity, strategic thinking, and measurable impact, contributing to cutting-edge communication practices from the Free State capital.

Key Responsibilities

• Develop and implement a holistic content strategy that supports PR objectives and brand positioning.
• Create, curate, and manage engaging content across various platforms, including blogs, social media, and press materials.
• Lead public relations efforts, including media outreach, crisis communication, and reputation management.
• Analyze content performance and PR metrics to optimize strategy and maximize reach.
• Collaborate with internal teams to ensure consistent brand messaging and storytelling.
• Stay abreast of industry trends and emerging platforms to identify new opportunities for content and PR.

Requirements

• Master's degree in Communications, Marketing, Journalism, or a related field.
• 7+ years of experience in content strategy, digital marketing, and public relations.
• Proven track record of developing and executing successful content and PR campaigns.
• Excellent writing, editing, and storytelling skills with a strong portfolio.
• Experience with SEO, content management systems, and social media analytics.
• Demonstrated ability to lead remote teams and manage projects effectively.

Benefits

• Highly competitive salary with comprehensive remote work benefits.
• Generous health, dental, and vision insurance plans.
• Significant budget for professional development and conferences.
• Flexible remote work schedule promoting work-life balance.
• Opportunity to shape the voice and narrative of a growing organization.