Content Strategist

Placements24; Mossel Bay; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary & incentives

Hybrid work arrangement

Health & wellness benefits

Professional development

Collaborative environment

Job summary

Placements24 in Mossel Bay is seeking a strategic and creative Content Strategist to develop and oversee engaging content across website, blog, social media, email, and marketing collateral.

You will plan, create, and distribute valuable content, conduct audience research, optimize for SEO, manage the content calendar, and analyze performance to inform future strategy in collaboration with marketing, product, and sales teams.

Qualifications

• Proven experience as a Content Strategist or Content Manager.
• Strong knowledge of content marketing, SEO, and digital channels.
• Excellent writing, editing, and communication skills.
• Experience with CMS and analytics tools.
• Strategic thinker with solid project management.

Responsibilities

• Develop and implement a comprehensive content strategy.
• Plan, create, and curate content for multiple channels.
• Manage the content calendar and publication schedule.
• Conduct audience research and competitive analysis.
• Optimize content for SEO and organic visibility.
• Analyze content performance and report insights.

Skills

Content strategy

Content management

SEO

Digital marketing

Writing & editing

CMS experience

Analytics tools

Storytelling

Project management

Tools

CMS

Analytics platforms

Job description

About the Role

Our client is seeking a strategic and creative Content Strategist to develop and oversee compelling content initiatives that drive engagement and support business goals. Based in Mossel Bay , you will be responsible for planning, creating, and distributing valuable content across multiple platforms. This role requires a deep understanding of audience needs, market trends, and effective storytelling techniques. You will work closely with marketing, product, and sales teams to ensure content is aligned with brand messaging and objectives, playing a crucial role in shaping our client's digital narrative and strengthening their market presence.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with business objectives and target audience needs.
• Plan, create, and curate high-quality content for various channels, including website, blog, social media, email, and marketing collateral.
• Manage the content calendar, ensuring timely publication and consistent delivery of content.
• Conduct audience research and competitive analysis to identify content gaps and opportunities.
• Optimize content for search engines (SEO) to improve organic visibility and reach.
• Analyze content performance metrics and report on key insights to inform future strategy.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Strong understanding of content marketing principles, SEO, and digital marketing channels.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and analytics platforms.
• Ability to develop engaging narratives and translate complex ideas into accessible content.
• Strategic thinker with strong project management and organizational skills, suited for a Mossel Bay team.

Benefits

• Competitive annual salary and performance-based incentives.
• Hybrid work arrangement offering a balance between office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• A collaborative environment fostering creativity and strategic thinking.