Digital Content Strategist

Placements24; Mossel Bay; On-site; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Medical aid

Retirement fund options

Professional development opportunities

Job summary

Placements24 in Mossel Bay seeks a Digital Content Strategist to lead our content initiatives from the Mossel Bay office. You will develop and execute a comprehensive content strategy that drives engagement, supports marketing goals, and enhances brand visibility across digital channels.

You will identify content opportunities, define governance, and ensure high-quality, relevant content that resonates with audiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital communications.
• Proven ability to develop and implement successful content strategies that drive engagement and meet goals.
• Strong understanding of SEO, content marketing principles, and social media dynamics.
• Excellent writing, editing, and storytelling skills with a portfolio of work.
• Proficiency with CMS platforms and analytics tools such as Google Analytics.

Responsibilities

• Develop and oversee the execution of a holistic digital content strategy aligned with business objectives and audience needs.
• Conduct audience research, keyword analysis, and content audits to identify opportunities.
• Plan, create, and manage a content calendar across website, blog, social, and email.
• Define content standards, style guides, and best practices to ensure quality and brand voice.
• Collaborate with design, marketing, and product teams to produce engaging content assets.
• Measure content performance using analytics tools and provide data-driven optimization recommendations.

Skills

Content strategy

Content marketing

SEO knowledge

Writing & storytelling

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a forward-thinking Digital Content Strategist to lead their content initiatives from their Mossel Bay office. This role is responsible for developing and executing a comprehensive content strategy that drives engagement, supports marketing goals, and enhances brand visibility across digital channels. You will identify content opportunities, define content governance, and ensure the creation of high-quality, relevant content that resonates with the target audience. This position requires a blend of strategic thinking, creative insight, and analytical rigor, making it ideal for a seasoned content professional who thrives in a dedicated team environment and is passionate about shaping compelling brand narratives.

Key Responsibilities

• Develop and oversee the execution of a holistic digital content strategy aligned with business objectives and target audience needs.
• Conduct audience research, keyword analysis, and competitor content audits to identify strategic opportunities.
• Plan, create, and manage a content calendar across various platforms, including website, blog, social media, and email.
• Define content standards, style guides, and best practices to ensure quality, consistency, and brand voice.
• Collaborate with design, marketing, and product teams to produce engaging and informative content assets.
• Measure and analyze content performance using analytics tools, reporting on key metrics and making data-driven recommendations for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content strategy, content marketing, or digital communications.
• Proven ability to develop and implement successful content strategies that drive engagement and achieve business goals.
• Strong understanding of SEO, content marketing principles, and social media dynamics.
• Excellent writing, editing, and storytelling skills, with a portfolio showcasing strategic content work.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).

Benefits

• Competitive annual salary and performance-related bonuses.
• Stable, office-based work environment in a scenic Mossel Bay location.
• Comprehensive medical aid and retirement fund options.
• Opportunities for professional development and attending industry conferences.
• A positive and collaborative team culture that values creativity and strategic thinking.