E-commerce Content Manager

Placements24; George; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary with incentives

Hybrid work model in George

Health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Job summary

Placements24 is seeking an experienced E-commerce Content Manager to oversee the creation, management, and optimization of digital content for its online store. You will lead a team of content creators, ensuring brand consistency and SEO best practices across product descriptions, blog posts, website copy, and marketing materials in a hybrid role based in George.

The ideal candidate has 5+ years of content marketing experience, a strong portfolio, and proven success driving engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 5+ years of experience in content marketing, with a significant focus on e-commerce.
• Demonstrated success in developing and managing content strategies that improve engagement and conversions.
• Strong understanding of SEO principles, keyword research tools, and content management systems (CMS).
• Excellent writing, editing, and proofreading skills, with a strong portfolio showcasing digital content.
• Experience managing freelance writers or internal content teams is highly desirable.

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with the company's brand voice, marketing objectives, and SEO goals.
• Manage the end-to-end content creation process, including ideation, writing, editing, and publishing across website, blog, social media, and email marketing channels.
• Oversee the creation of engaging product descriptions, lifestyle imagery, and video content to enhance customer experience and drive sales.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Collaborate with design, marketing, and product teams to ensure content accuracy, relevance, and visual appeal.
• Analyze content performance metrics and use data to inform future content development and optimization strategies.

Skills

Content strategy

SEO knowledge

Team leadership

Writing & editing

CMS proficiency

Education

Bachelor's degree in Marketing, Communications, English, Journalism

Tools

CMS

SEO tools

Keyword research tools

Job description

About the Role

Our client is seeking an experienced E-commerce Content Manager to oversee the creation, management, and optimization of all digital content for their online store. This role requires a strategic thinker with a passion for storytelling and a deep understanding of how compelling content drives customer acquisition and conversion in the competitive e-commerce landscape. You will lead a team of content creators, ensuring brand consistency and adherence to SEO best practices across all product descriptions, blog posts, website copy, and marketing materials. This position offers a blend of remote flexibility and in-office collaboration in George .

Key Responsibilities

• Develop and execute a comprehensive content strategy that aligns with the company's brand voice, marketing objectives, and SEO goals.
• Manage the end-to-end content creation process, including ideation, writing, editing, and publishing across website, blog, social media, and email marketing channels.
• Oversee the creation of engaging product descriptions, lifestyle imagery, and video content to enhance customer experience and drive sales.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website traffic.
• Collaborate with design, marketing, and product teams to ensure content accuracy, relevance, and visual appeal.
• Analyze content performance metrics and use data to inform future content development and optimization strategies.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 5+ years of experience in content marketing, with a significant focus on e-commerce .
• Demonstrated success in developing and managing content strategies that improve engagement and conversions.
• Strong understanding of SEO principles, keyword research tools, and content management systems (CMS).
• Excellent writing, editing, and proofreading skills, with a strong portfolio showcasing digital content.
• Experience managing freelance writers or internal content teams is highly desirable.

Benefits

• Competitive annual salary with performance-based incentives.
• Hybrid work model offering a balance between remote work and office collaboration in George .
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.