Concert Promoter and Event Strategist

Placements24; Richards Bay; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Medical aid

Provident fund contributions

Travel opportunities

Job summary

Placements24 is seeking a dynamic Concert Promoter and Event Strategist in Richards Bay, KwaZulu-Natal. You will identify opportunities, secure top talent, and lead end-to-end live music events from booking to on-site management.

The role requires at least 6 years in concert promotion or event management, strong negotiation skills, and a deep understanding of the KwaZulu-Natal music scene. You will collaborate with artists, venues, and stakeholders to deliver profitable, memorable experiences.

Qualifications

• Minimum of 6 years in concert promotion or event management within the music industry.
• Proven track record of profitable live music events.
• Strong knowledge of the KwaZulu-Natal music market.
• Excellent negotiation and contract management skills.

Responsibilities

• Identify and secure concert and live music opportunities in Richards Bay and surrounding areas.
• Negotiate with artists, agents, and promoters to secure talent.
• Develop and execute marketing and promotional strategies to drive ticket sales.
• Manage event budgets including artist fees, venues, and marketing costs.
• Oversee venue selection, production, staffing, and on-site operations.
• Build relationships with artists, management, venues, and stakeholders.
• Analyze market trends and audience demographics to plan programming.
• Ensure compliance with licensing, safety, and regulatory requirements.

Skills

Concert promotion

Talent booking

Event management

Negotiation

Budgeting

Marketing campaigns

Stakeholder management

Tools

EventManagement Software

CRM tools

Job description

About the Role

Our client, a leading force in the music and entertainment industry, is looking for a dynamic and experienced Concert Promoter and Event Strategist to join their team in Richards Bay, KwaZulu-Natal. This role is pivotal in identifying, developing, and executing successful concert and live music events. You will be responsible for the entire lifecycle of events, from talent acquisition and booking to marketing, promotion, and on-site management. The ideal candidate is a strategic thinker with a deep understanding of the music market, strong negotiation skills, and a passion for creating unforgettable live experiences. This is a significant opportunity to shape the music scene in Richards Bay and contribute to the growth of the regional entertainment sector. You will play a key role in bringing top-tier musical talent to the area and ensuring the commercial viability and artistic success of each event.

Key Responsibilities

• Identify and secure opportunities for concerts and live music events within Richards Bay and surrounding areas.
• Negotiate contracts with artists, agents, and promoters to secure talent for events.
• Develop and execute comprehensive marketing and promotional strategies to drive ticket sales and audience engagement.
• Manage event budgets, including artist fees, venue costs, marketing expenses, and operational overheads.
• Oversee all aspects of event logistics, including venue selection, production, staffing, and security.
• Build and maintain strong relationships with artists, management teams, venues, and key industry stakeholders.
• Analyze market trends and audience demographics to inform event programming and strategy.
• Ensure all events comply with licensing, safety, and regulatory requirements.
• Collaborate with internal teams (marketing, finance, legal) to ensure seamless event execution.

Requirements

• Minimum of 6 years of experience in concert promotion, talent booking, or event management within the music industry.
• Proven track record of successfully promoting and executing profitable live music events.
• Extensive knowledge of the music industry landscape, including artist genres, booking practices, and market dynamics.
• Strong negotiation, financial management, and contract management skills.
• Demonstrated ability in developing and implementing effective marketing and promotional campaigns.
• Excellent networking and relationship-building capabilities.
• Proficiency in event management software and digital marketing tools.
• Ability to work under pressure, manage multiple projects simultaneously, and adapt to changing circumstances.
• Passion for music and live performance is essential.
• Experience within the KwaZulu-Natal region is highly advantageous.

Benefits

• Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package including medical aid and provident fund contributions.
• You will have the opportunity to work on exciting and high-profile music events, collaborating with a passionate and dynamic team.
• Professional development opportunities, including industry event attendance, are provided.
• This role offers significant autonomy and the chance to shape the future of live music entertainment in the region.
• Additional benefits include generous leave allowances and potential for travel related to talent acquisition.