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Ad Talent Africa is seeking a seasoned Commercial Head to lead strategy and execution across sales operations, trade channels, and market development in South Africa's beverages sector.
The ideal candidate will have 10–15 years of FMCG/Beverages experience, deep knowledge of SA trade dynamics, and a proven track record of driving revenue and market share growth through data-driven leadership.
Who are we
We are a dynamic FMCG company operating in South Africa, focused on driving growth, innovation, and execution excellence in the beverages sector.
Who are we looking for
A seasoned Commercial Head to lead strategy and execution across sales operations, trade channels, and market development. The ideal candidate will have deep FMCG experience, a strong grasp of South African trade dynamics, and a proven track record of driving revenue and market share growth.
What will you do
Lead sales operations including RTM optimisation and field team performance.
Own commercial delivery: revenue, volume, and share growth.
Develop strategies across Modern Trade, General Trade, and On-Premise.
Oversee trade planning, pricing, and in-market execution.
Collaborate cross-functionally with Supply Chain, Marketing, Finance, and HR.
What do you need
Bachelor’s degree (Business/Marketing); MBA advantageous.
10–15 years in FMCG/Beverages with commercial leadership experience.
Strong knowledge of SA trade channels and RTM systems.
Strategic, data-driven, with strong leadership and execution skills.